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Shopify App Store"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">查找企业应用<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/domains"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">拥有您自己的域名<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">域名和托管</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">探索免费业务工具<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">用于业务运营的工具</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div 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href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Flanding-page-design&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/landing-page-design"/><meta itemProp="dateModified" content="2024-11-04T08:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-sans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">打造高转化率的着陆页设计：20个实例</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">还在寻找巧妙的着陆页范例？阅读本文，向专家学习如何创建更好的着陆页设计，以吸引并留住你想要的客户。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2024年11月4日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782" alt="一台笔记本电脑上放着一顶橙色的帽子，代表着着陆页设计。" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">高转化率的着陆页具备哪些特点？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">20个着陆页设计实例</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">7个着陆页设计最佳实践</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">着陆页设计——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Flanding-page-design&amp;signup_types%5B%5D=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center 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[&amp;_ol_li]:pl-4 [&amp;_ol_li::marker]:font-bold [&amp;_iframe]:max-w-full [&amp;_figcaption]:mb-12 [&amp;_figcaption]:text-center [&amp;_figcaption]:text-xs [&amp;_figcaption]:sm:text-sm [&amp;_figcaption]:mt-1 [&amp;_strong]:font-medium [&amp;_strong]:text-black [&amp;_.heading--4]:font-aktivgroteskextended [&amp;_.heading--4]:text-2xl [&amp;_.heading--4]:text-black [&amp;_.heading--4]:font-medium [&amp;_.heading--4]:tracking-[-.02em] [&amp;_iframe]:mt-3 [&amp;_iframe]:mb-9 [&amp;_.container]:m-0 [&amp;_.container]:flex [&amp;_.container]:gap-5 [&amp;_.container]:flex-wrap [&amp;_.green]:text-[green] [&amp;_.red]:text-[red] [&amp;_.pros]:bg-[#eafaea] [&amp;_.pros]:rounded-[10px] [&amp;_.pros]:p-5 [&amp;_.pros_h3]:mt-2 [&amp;_.cons]:bg-[#ffebe6] [&amp;_.cons]:rounded-[10px] [&amp;_.cons]:p-5 [&amp;_.cons_h3]:mt-2 [&amp;_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.pros]:flex-[1_0_100%] [&amp;_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&amp;_.cons]:flex-[1_0_100%] [&amp;_.pros_.grid-container]:grid [&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_.aspect-video_iframe]:mt-0 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>客户对品牌的第一印象中有<a href="https://learn.g2.com/web-design-statistics" target="_blank" rel="nofollow noopener noreferrer">94%与设计相关</a>。这意味着，如果潜在客户第一次接触你的品牌时看到的是一个杂乱无章的着陆页，他们可能就不会继续往下看了。实际上，48%的用户认为企业网站的设计是决定一个品牌可信度的最重要因素，而且他们在短短的50毫秒内就能快速做出判断。</p>
<p>事实上，即使是世界上一些最大的品牌，其着陆页设计的效果也并不理想。这是一个普遍存在的问题，但你可以通过更深入地了解你的目标受众来设计出有效的<a href="/zh/blog/best-ecommerce-sites" target="_blank">网站设计</a>，从而解决这个问题。</p>
<p>接下来，你将从专家那里了解到如何创建出更好的着陆页设计，将潜在客户成功转化为客户，并从20个具有出色着陆页设计的成功品牌实例中获取灵感。</p><div id="text-cta" class="hidden lg:block"></div>

<h2 id="1"><strong>高转化率的着陆页具备哪些特点？</strong></h2>
<p>着陆页通常具有相同的结构，但高转化率的着陆页会特别关注某些元素。</p>
<h3><strong>页面首屏内容</strong></h3>
<p>页面首屏是指网页上无需滚动即可看到的区域，这个区域的大小因用户设备而异，无论是电脑、平板还是移动设备，这些设备的屏幕尺寸都因型号而有所不同。通常来说，页面首屏区域距离浏览器窗口顶部约600像素。</p>
<p>并非所有的着陆页访客都会在电脑桌面或移动设备上滚动浏览页面下方的内容。实际上，大多数网站访客可能根本不会向下滚动浏览。</p>
<p>你应该关注整个页面的信息流，而不是仅专注于设计页面首屏及首屏以下的内容——即用户在着陆页上无需向下滚动即可看到的所有内容。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img style="float: none;" alt="着陆页示例，包括标题、产品描述、主图和行动号召。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/landingpagelayout_18d986de-480b-458d-9842-53ccfd8e0b20.jpg?v=1730869853" data-mce-style="float: none;">
<figcaption>
<p>典型的着陆页布局。</p>
</figcaption>
</figure>
</div>
<p><strong>着陆页文案</strong></p>
<p>好的着陆页文案包括页面上的文字——包括<a href="/zh/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell" target="_blank">产品描述</a>、行动号召文案、标题以及元标题和描述。你应该使用大胆且以问题为导向的标题来开篇。</p>
<p>在撰写着陆页文案时，请考虑客户的意见。你可以挖掘评论和社交媒体，将你的受众使用的词汇和短语融入到你的文案中。</p>
<p>记住要强调优势而非功能。例如，如果你的着陆页宣传的是防水手机壳，可以谈谈人们在游泳时是如何拍照的，而不是单纯地强调其IP防水等级。</p>
<p>最后，撰写吸引人的文案时应考虑到你的<a href="/zh/blog/what-is-branding" target="_blank">品牌声音</a>。保持品牌一致性是关键，即使是在宣传有针对性的促销和活动时也应如此。</p>
<h3><strong>图像和配色方案</strong></h3>
<p>着陆页设计应考虑到颜色和字体，并留出空间放置合适的图像。许多人会先撰写着陆页文案，然后再开发视觉资产，以确保发挥出两者之间的协同作用。请记住，除了产品照片，图像还可以包括插图和视频。</p>
<h3><strong>客户评价</strong></h3>
<p>Smart Marketer的创始人、<a href="/blog/boombycindyjoseph-brand" target="_blank">BOOM! by Cindy Joseph</a>的联合创始人兼首席执行官以斯拉·费尔斯通（Ezra Firestone）对自己Shopify商店的购买框作了一个改动最小、影响力却最大的调整，那就是在购买框顶部添加了<a href="/zh/blog/how-to-market-an-app" target="_blank">客户推荐</a>，取代了产品名称的位置。</p>
<p>以下是效果：</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/customerreview.jpg?v=1730869988" alt="产品列表，左侧是图片，产品标题上方是客户评价。" style="float: none;" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>客户评价一目了然，为用户提供了社会认同，说服他们转化为访客。</p>
</figcaption>
</figure>
</div>
<p>在顶部加入引语可以建立信任感，让人们无需再费力寻找评价，还能让你的客户为你代言。只需确保你选择的引语能直接反映每款产品的优势或其解决的痛点即可。</p>
<p>此外，你还可以考虑专门设置一个版块来展示客户评价，这样购物者就能看到真实购买过你产品的人的看法。请确保至少展示一些差评和中等评价，以便其他人能够全面了解人们喜欢该产品的什么地方和不喜欢什么地方。</p>
<h3><strong>行动号召</strong></h3>
<p>每个着陆页都需要一个有效的<a href="/zh/blog/conversion-rate-optimization" target="_blank">行动号召（CTA）</a>。你的CTA应能引导用户采取你希望他们采取的行动。根据你的着陆页，CTA可以是“了解更多”、“立即购买”或“订阅”。如果有必要，你还可以在此处加入定价信息。</p>
<p>CTA的位置取决于你的受众需求。你可以通过测试不同的位置来确定哪个位置能带来更好的转化率。一般来说，你应该在页面首屏以及整个着陆页中都放置一个CTA，具体取决于页面的长度。</p>
<h2 id="2">20个着陆页设计实例</h2>
<ol>
<li><a href="#6">Brightland</a></li>
<li><a href="#7">Olipop</a></li>
<li><a href="#8">Path</a></li>
<li><a href="#9">LUSH Cosmetics</a></li>
<li><a href="#10">Netflix（网飞）</a></li>
<li><a href="#11">Grind</a></li>
<li><a href="#12">Creatorpreneur Academy</a></li>
<li><a href="#13">Jolie</a></li>
<li><a href="#14">Ahrefs</a></li>
<li><a href="#15">Tabs</a></li>
<li><a href="#16">Peepers</a></li>
<li><a href="#17">ConvertKit</a></li>
<li><a href="#18">Jones Road Beauty</a></li>
<li><a href="#19">BEAM Content</a></li>
<li><a href="#20">Basecamp</a></li>
<li><a href="#21">Maev</a></li>
<li><a href="#22">Money with Katie</a></li>
<li><a href="#23">Creator Wizard</a></li>
<li><a href="#24">Descript</a></li>
<li><a href="#25">Shopify POS</a></li>
</ol>
<h3 id="6"><strong>1. Brightland</strong></h3>
<p>你的品牌有在新闻出版物上被报道过吗？如果有，请在你的着陆页上展示这些出版物的标志，并引用该等文章中的内容，按<a href="https://www.sharmabrands.com/" target="_blank" rel="nofollow noopener noreferrer">Sharma Brands</a>的首席执行官尼·夏尔马（Nik Sharma）的话说，这就是“炫耀栏”。这些出版物可以为你的品牌增加可信度，而提及这些出版物可以让想了解更多信息的购物者眼前一亮。</p>
<p>例如<a href="https://brightland.co/" target="_blank" rel="nofollow noopener noreferrer">Brightland</a>公司销售来自美国加州的特级初榨橄榄油。它得到了《纽约时报》和《华尔街日报》等出版物的积极评价，并在其着陆页设计中充分利用了这些优势。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img class="border block--bordered" style="float: none;" alt="Brightland网站上的《华尔街日报》、《纽约时报》、《美食与美酒》和《快公司》的标志。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/brightland_77298c0a-de64-4f1a-ba73-e1f60e0e90fd.jpg?v=1730870077" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Brightland获得了许多出版物的积极评价，并在其炫耀栏中充分利用了这些报道。</p>
</figcaption>
</figure>
</div>
<h3 id="7"><strong>2. Olipop</strong></h3>
<p><a href="/blog/olipop-product-development" target="_blank">Olipop</a>销售富含植物成分和益生元的健康汽水，有助于维护人体内健康的微生物群。该品牌使用以优势为导向的文案来直接应对顾客的疑虑（“但这款汽水含多少糖？”），并将其饮料定位为汽水爱好者的救星，吸引那些想要戒掉汽水的饮用者。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/olipop_6c6829c5-0182-4510-9960-de63ea6a8868.jpg?v=1730870163" alt="包含产品特性的西瓜青柠汽水产品页面，图像轮播展示。" style="float: none;" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Olipop的着陆页设计有趣且时尚。</p>
</figcaption>
</figure>
</div>
<p>你可以复制其他着陆页的创意，例如清晰、醒目的文本、深入的产品信息（滚动时显示）、带有实际评论数量的星级评分以增强可信度、一个不占地方的小标题、直观易浏览的布局，以及精彩的<a href="/zh/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography" target="_blank">产品图片</a>。</p>
<h3 id="8"><strong>3. Path</strong></h3>
<p><a href="https://pathedits.com/pages/newsletter" target="_blank" rel="nofollow noopener noreferrer">Path</a>是一家虚拟照片编辑工作室，拥有自己的Shopify商店。其核心业务是产品照片编辑服务。它用电子邮件来作为与潜在客户沟通的渠道之一。Path有一个专门的着陆页，用于促进用户注册订阅其电子邮件资讯简报。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img class="border block--bordered" style="float: none;" alt="Path的产品着陆页，带有简短的标题和电子邮件注册表单。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/path_7ee8bee2-01eb-41f6-b8f8-23e03525a10f.jpg?v=1730870249" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Path使用专门的着陆页来促进用户注册订阅其电子邮件资讯简报。</p>
</figcaption>
</figure>
</div>
<p>你可以看到，该页面明确专注于其目标——促进订阅，而并未提供太多的干扰因素来阻碍这一目标的实现。从该公司的官方网站并不能直接访问该页面，但该公司会通过开展有针对性的活动来推广该着陆页，以促进用户注册订阅其资讯简报。</p>
<h3 id="9"><strong>4. LUSH Cosmetics</strong></h3>
<p>认证对于购物者有很大的影响力，有些人是不会购买未经过认证的产品的。“跳跃的兔子”（Leaping Bunny）、非转基因（non-GMO）或共益企业（B Corp）认证等都是例子。如果你获得了任何认证，请将其放在你的着陆页上。</p>
<p>LUSH Cosmetics在其着陆页设计中就采取了这种方法。在其 <a href="https://www.lush.com/uk/en/c/plastic-free" target="_blank" rel="nofollow noopener noreferrer">“无塑料”页面</a>的底部，客户可以看到该品牌的核心价值观——包括其产品是100%素食、手工制作和不进行动物测试的事实。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/lush_057fdf37-3351-4e8d-820c-89f0e49918e1.jpg?v=1730870367" alt="LUSH的价值观，包括不进行动物测试和手工化妆品。" style="float: none;" class="border block--bordered" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>LUSH在其着陆页底部展示其价值主张。</p>
</figcaption>
</figure>
</div>
<h3 id="10"><strong>5. Netflix（网飞）</strong></h3>
<p>Netflix被认为是订阅行业的先驱。其在全球190多个国家和地区拥有超过<a href="https://backlinko.com/netflix-users" target="_blank" rel="nofollow noopener noreferrer">2.6亿</a>付费用户，因此它对设计能够说服人们订阅的着陆页颇为精通。</p>
<p>以其<a href="https://www.netflix.com/gift-cards" target="_blank" rel="nofollow noopener noreferrer">礼品卡着陆页</a>的设计为例。该页面上有两个简单的行动号召（无论你是想通过Netflix购买该礼品卡还是在亚马逊上购买）以及有关如何使用礼品卡的小说明。页面内容简短扼要，提供了客户在购买前需要了解的所有信息。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img style="float: none;" alt="Netflix的着陆页提供了在线或通过亚马逊购买礼品卡的选项。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/netflix_a920cf40-94ee-44a9-9ccc-407798ca2397.jpg?v=1730870457" data-mce-style="float: none;" loading="lazy">
<p>Netflix的着陆页简短扼要，旨在销售礼品卡。</p>
</figure>
</div>
<h3 id="11"><strong>6. Grind</strong></h3>
<p><a href="https://grind.co.uk/pages/grind-sustainability" target="_blank" rel="nofollow noopener noreferrer">Grind</a>是一家通过在线商店和咖啡馆进行销售的咖啡品牌。它有一个着陆页，讲述了该品牌的核心价值观和差异化卖点之一——可持续性。</p>
<p>这个着陆页设计特别出色的地方在于其视觉元素的使用。其页面首屏上方有一个滚动条，其中以颜色编码的按钮可以帮助人们导航到他们最感兴趣的部分，吸引人的副标题复制了其目标市场的词汇——例如“我们对待咖啡是认真的。”</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img class="border block--bordered" style="float: none;" alt="GIF轮播展示了Grind的品牌价值。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/grind.gif?v=1730870609" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Grind通过这个滚动轮播展示其品牌价值。</p>
</figcaption>
</figure>
</div>
<h3 id="12"><strong>7. Creatorpreneur Academy</strong></h3>
<p>数字产品可能价格不菲；而人们在购买更高价的商品之前需要大量信息。创作者<a href="https://creatorpreneur.aliabdaal.com/" target="_blank" rel="nofollow noopener noreferrer">阿里·阿卜达尔（Ali Abdaal）</a>为此设计了一个理想的着陆页——以一种不会让访客感到不知所措的方式来传递必要的信息。</p>
<p>当有人访问这个着陆页时，首先看到的是标题：“将你的创意副业提升到新的水平。”它提出了一个能引起目标受众共鸣的挑战和目标。如果有人想要在不阅读文本的情况下了解更多有关课程的信息，他们可以点击链接观看YouTube视频以获取更详细的解释。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/youtubelandingpage.jpg?v=1730870706" alt="着陆页上有一位创作者在谈论在线课程的YouTube缩略图。" style="float: none;" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>着陆页访客可以在页面首屏观看此视频。</p>
</figcaption>
</figure>
</div>
<h3 id="13"><strong>8. Jolie</strong></h3>
<p>着陆页的主要目标是促使某人完成某项操作。就电子商务而言，这并不意味着你的着陆页设计应该总围绕着你所售产品的功能和优点而展开。</p>
<p>以Jolie为例，这是一个直接面向消费者的品牌，销售淋浴过滤系统。它为其<a href="https://jolieskinco.com/pages/water-report" target="_blank" rel="nofollow noopener noreferrer">水质报告</a>构建了一个着陆页——让人们了解自己所用的水中含有哪些化学物质。</p>
<p>该页面讲述了某些化学物质的危害及其对人们皮肤和头发的影响。而一旦人们了解到了这些信息，此类问题在他们眼里就会变得更加紧迫，导致他们更有可能通过集成在该着陆页设计中的电子邮件注册表单来填写水质报告。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img class="border block--bordered" style="float: none;" alt="Jolie的水质报告着陆页。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/jolienewsletter.jpg?v=1730870777" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Jolie的资讯简报着陆页承诺会告诉你，你的用水中含有什么。</p>
</figcaption>
</figure>
</div>
<h3 id="14"><strong>9. Ahrefs</strong></h3>
<p>定制一个具有高转化率的着陆页并不需要专业的设计技能。以Ahrefs为例，这是一款搜索引擎优化（SEO）工具，其每个关键功能和用例都有着陆页。</p>
<p>其关键词研究功能的着陆页设计采用了小图形，将关键点分割为多个文本块。换行符中还有一个小巧的Ahrefs徽标——这是强化品牌一致性和提高品牌徽标知名度的一种聪明方法，无需插入徽标的完整版本。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ahrefs_976e53d0-e80b-442f-b892-9c9987b8857a.jpg?v=1730870861" alt="Ahrefs的关键词研究工具的着陆页。" style="float: none;" class="border block--bordered" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Ahrefs在其着陆页上做出了简单而有效的设计选择。</p>
</figcaption>
</figure>
</div>
<h3 id="15"><strong>10. Tabs</strong></h3>
<p><a href="https://uk.tabs.co/pages/ingredients" target="_blank" rel="nofollow noopener noreferrer">Tabs</a>的成分页面是将<a href="/zh/blog/conversion-rate-optimization" target="_blank">社会认同</a>融入着陆页设计的典范。它有一个粉色的公告栏，与其背景的单色设计形成鲜明对比，显示了其提供退款保证、数千条五星评价和20多万名满意客户的信息。</p>
<p>在主要的CTA按钮下方还有一个五星评价版块，能让人们更加确信如果他们购买该品牌的巧克力，一定会像其他好评客户一样感到满意。这种布局具有战略意义——因为它很可能是人们在点击CTA按钮之前看到的最后一项内容。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img class="border block--bordered" style="float: none;" alt="Tabs在着陆页的各个部分展示了其4星以上的评价。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/tabs.jpg?v=1730870975" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Tabs在这个着陆页示例中全力展示了其社会认同。</p>
</figcaption>
</figure>
</div>
<h3 id="16"><strong>11. Peepers</strong></h3>
<p>你可以在着陆页设计中加入简洁的<a href="/zh/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell" target="_blank">产品描述</a>文案，该文案应能立即传达出你的产品是什么。你可以在页面下方留出更多空间来提供详细信息，直接解决可能阻碍客户完成购买的任何疑虑。</p>
<p>眼镜品牌<a href="https://www.peepers.com/" target="_blank" rel="nofollow noopener noreferrer">Peepers</a>就采用了这一策略。其页面首屏是大量的产品图片，而下方则是详细信息和描述，列出了选择Peepers镜片的所有好处。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/peepers_956638a2-e316-4c32-801a-0ba70cf0786c.jpg?v=1730871053" alt="Peepers利用页面首屏下方的空间分享了深入的产品信息，如镜片细节、尺寸和客户评价。" style="float: none;" class="border block--bordered" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Peepers没有浪费页面首屏下方的空间。</p>
</figcaption>
</figure>
</div>
<h3 id="17"><strong>12. ConvertKit</strong></h3>
<p>虽然最佳做法是坚持在着陆页上使用少量的互补色，但<a href="https://convertkit.com/use-cases/bloggers" target="_blank" rel="nofollow noopener noreferrer">ConvertKit</a>展示了如何使用色调和阴影来产生更多变化——同时又不会偏离品牌的整体风格。</p>
<p>这个着陆页设计的优点在于使用了留白。ConvertKit的设计师并未在副标题上方完全留空，而是为访客添加了手写注释。这是一个聪明的<a href="/zh/blog/abandoned-cart-emails" target="_blank">微文案</a>——也是一种设计灵感——有助于着陆页访客感受到品牌的个性。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img class="border block--bordered" style="float: none;" alt="ConvertKit在副标题下方加了一条手写注释。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/convertkit_a7a33bb0-1b01-492b-b5ba-4aaa307a285c.jpg?v=1730871130" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>ConvertKit利用手写注释来最大限度地利用空白的地方。</p>
</figcaption>
</figure>
</div>
<h3 id="18"><strong>13. Jones Road Beauty</strong></h3>
<p>有些美容品牌<a href="/zh/sell/cosmetics" target="_blank">在线销售化妆品</a>时会因为化妆品在屏幕上显示的色调与现实中看到的不一样而面临退货问题。 <a href="https://www.jonesroadbeauty.com/pages/quiz-landing" target="_blank" rel="nofollow noopener noreferrer">Jones Road Beauty</a>通过一个小测验帮助人们找到合适的色调，解决了这个问题。</p>
<p>Jones Road Beauty的小测验着陆页设计简单明了。虽然它违背了最佳做法，只加入了一个CTA，但它很好地解释了所提供的小测验、测验的使用方法以及如何进行测验。在小测验的副标题下方还有一个小星级评分，以强调该测验在解决色调不匹配问题方面的有效性。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/jonesroadbeauty_6bfc19ac-e8ca-4554-add3-a975aa69d4ae.jpg?v=1730871211" alt="Jones Road Beauty的奇迹膏测验着陆页，带有行动号召按钮。" style="float: none;" class="border block--bordered" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>这就是Jones Road Beauty如何说服人们参与其测验的方式。</p>
</figcaption>
</figure>
</div>
<h3 id="19"><strong>14. BEAM Content</strong></h3>
<p>就像你的文案应该与品牌保持一致，图像、字体和颜色也应如此。虽然你在着陆页设计中可能会有更多的发挥创造力的空间，但在所有接触点上提供一致的品牌体验仍然很重要。</p>
<p><a href="https://www.beamcontent.co/" target="_blank" rel="nofollow noopener noreferrer">BEAM Content</a>就是一个值得借鉴的着陆页示例。该机构使用了复杂巧妙的色调和与之相匹配的图形元素。字体简单而优雅，采用了手绘字体的微文案能吸引人们对重要文案的关注——例如“品牌社交”，这是该着陆页的主要服务内容。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img style="float: none;" alt="BEAM的着陆页，标题为“你的品牌社交不仅仅是另一个复选框”。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/beam.jpg?v=1730871338" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Beam在其着陆页标题中抓住了一个痛点。</p>
</figcaption>
</figure>
</div>
<h3 id="20"><strong>15. Basecamp</strong></h3>
<p>对于任何着陆页设计来说，客户推荐都是关键部分。一项研究发现，当产品页面展示了对昂贵产品的评价时，转化率可提高<a href="https://thegood.com/insights/product-reviews-improve-conversion-rates/" target="_blank" rel="nofollow noopener noreferrer">380%</a>。</p>
<p>客户评价有个缺点就是，你无法改变某人说过的话。删减他人的话并展示出来是不好的做法。然而，<a href="https://basecamp.com/features" target="_blank" rel="nofollow noopener noreferrer">Basecamp</a>展示了如何突出客户推荐中最有力的部分，使其更为突出。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/basecamp.jpg?v=1730871422" alt="客户推荐，最有力的部分用黄色突出显示。" style="float: none;" class="border block--bordered" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Basecamp突出显示了其客户推荐的重要部分。</p>
</figcaption>
</figure>
</div>
<h3 id="21"><strong>16. Maev</strong></h3>
<p><a href="https://www.meetmaev.com/food" target="_blank" rel="nofollow noopener noreferrer">Maev</a>是一个很好的着陆页灵感来源，特别是当你需要以简洁明了的方式展示大量信息时。</p>
<p>该零售商并未简单地列出其狗粮的成分，而是使用了图片。人们一眼就能认出蓝莓或羽衣甘蓝，这样可以帮助他们克服在网上购买宠物食品时的一个常见痛点：无法想象他们的狗狗到底在吃什么食品。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img class="border block--bordered" style="float: none;" alt="狗粮成分的图像行，包括青豆、牛肉和羽衣甘蓝。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/maev.jpg?v=1730871528" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Maev通过图片来展示，而不是仅仅口头描述。</p>
</figcaption>
</figure>
</div>
<h3 id="22">17. Money<strong> with Katie</strong>
</h3>
<p>资讯简报的着陆页有一个明确的目标：让某人订阅你的电子邮件列表。Morning Brew品牌下的资讯简报 <a href="https://www.morningbrew.com/money-with-katie" target="_blank" rel="nofollow noopener noreferrer">Money with Katie</a>，在没有投资完成整个着陆页设计的情况下完美地实现了这一目标。</p>
<p>Money with Katie的整个着陆页仅包含页面首屏的内容。访客无需滚动浏览，也不会被过多的信息淹没。标题准确地承诺了他们会获得什么；照片则展示了他们所订阅的内容。他们唯一需要做的就是填写订阅表单。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/moneywithkatie.jpg?v=1730871638" alt="Money with Katie的粉色主题着陆页，带有图像和注册表单。" style="float: none;" class="border block--bordered" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>这个资讯简报着陆页短小精悍。</p>
</figcaption>
</figure>
</div>
<h3 id="23"><strong>18. Creator Wizard</strong></h3>
<p>贾斯汀·穆尔（Justin Moore）是一位销售数字产品的赞助教练。 <a href="https://www.creatorwizard.com/giftedtopaid" target="_blank" rel="nofollow noopener noreferrer">Gifted to Paid</a>是其高级在线课程，指导创作者如何获得赞助合同并通过其在线内容赚钱。</p>
<p>Gifted to Paid在整个着陆页中谈及了这两个目标。特别是向访客提供有关课程教程的信息的版块。这个版块信息量很大，因此贾斯汀做出了明智的设计选择——比如将重要文本加粗并使用GIF，以便访客更容易理解。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img style="float: none;" alt="Gifted to Paid的创作者贾斯汀·穆尔正在跳舞的GIF。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/creatorwizard.gif?v=1730871746" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>贾斯汀使用GIF和加粗文本来分隔页面内容。</p>
</figcaption>
</figure>
</div>
<h3 id="24"><strong>19. Descript</strong></h3>
<p>标题需要在你的着陆页上占据更多空间，因此它们是设计时需要关注的重要元素。例如，<a href="https://www.descript.com/work" target="_blank" rel="nofollow noopener noreferrer">Descript</a>的着陆页标题就巧妙且微妙地解决了潜在客户在转化之前可能遇到的障碍：价格是多少？“免费”计划到底包括什么内容？</p>
<p>由于价格受到众多变量的影响，其网站还提供了一个互动式定价计算器，以帮助人们计算视频编辑软件的价格。这比静态内容更具吸引力，并有助于品牌实现大规模的个性化。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/descript_1e9ef0ea-9b4f-4235-9ee9-ca490d3ebea3.jpg?v=1730872811" alt="视频编辑软件年度计划的定价计算器。" style="float: none;" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Descript的定价计算器使着陆页具有互动性。</p>
</figcaption>
</figure>
</div>
<h3 id="25"><strong>20. Shopify POS</strong></h3>
<p>设计<a href="/zh/pos" target="_blank">销售点（POS）</a>着陆页的Shopify设计师面临着艰巨任务，需要满足三个不同的CTA：</p>
<ol>
<li>开始免费试用</li>
<li>与销售团队联系</li>
<li>登录现有的Shopify POS账户</li>
</ol>
<p>按钮颜色在这里起到了巨大的作用。高对比度的按钮（白色文本在深色背景上）在中性设计中最为突出，因此成为了首选和最重要的CTA：“开始新的试用”的设计方案。</p>
<p>“与销售团队联系”的按钮则采用相同大小的按钮框，但颜色与之相反。第三个也是最不重要的一个，就设计成了在每个按钮下方的一小段链接文本。</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img style="float: none;" alt="Shopify POS的着陆页展示了一个logo墙和产品照片。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopifypos.jpg?v=1730872906" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Shopify POS的着陆页使用了高对比度按钮来区分不同优先级的CTA。</p>
</figcaption>
</figure>
</div>
<h2 id="3">7个着陆页设计最佳实践</h2>
<ol>
<li><a href="#26">考虑信息流</a></li>
<li><a href="#27">优化购买框以提高转化率</a></li>
<li><a href="#28">注重视觉元素</a></li>
<li><a href="#29">使用响应式设计</a></li>
<li><a href="#30">分析流量和设备来源</a></li>
<li><a href="#31">测试你的着陆页设计</a></li>
<li><a href="#32">优先进行用户体验研究</a></li>
</ol>
<h3 id="26">1. 考虑信息流</h3>
<p>无论哪种方式对你的客户最有效，你都应该对任何着陆页顶部的文案和内容思考周全。但试图将许多内容塞入首屏页面可能会适得其反，给用户带来杂乱无章的体验。</p>
<p>“营销人员应该少考虑‘页面首屏’，而应更多考虑着陆页的整体信息层次和内容流动，”CRO顾问<a href="https://www.michaelaagaard.com/" target="_blank" rel="nofollow noopener noreferrer">迈克尔·阿加德（Michael Aagaard）</a>说。</p>
<p>在构建着陆页时，请思考以下问题。答案将取决于你对目标受众的整体用户旅程的理解，以及你希望着陆页发挥的作用。</p>
<ul>
<li>你是否回答了正确的问题并解决了正确的障碍？</li>
<li>你是否管理了客户期望并跟进了广告来源中所做的“承诺”？</li>
<li>你是否按正确的顺序提供内容，并为转化目标受众积累动力？</li>
</ul>
<h3 id="27">2. 优化购买框以提高转化率</h3>
<p>购买框是每个着陆页的一个小版块，但需要产生重大影响。以斯拉称其为产品着陆页中最重要的部分。它是页面上的一个字面框，内含一组高度优化的转化资产，其中包括一个购买按钮。</p>
<p>通常情况下，如果你在电脑桌面上查看，购买框包括左侧的产品图片轮播以及右侧的摘要、销售文案、定价、评价星级、购买按钮或<a href="https://shop.app/shop-pay" target="_blank" rel="nofollow noopener noreferrer">Shop Pay</a>（购物支付）按钮，以及按钮下方的独特销售主张。</p>
<p>“大多数企业的购买框中没有销售文案，没有社会认同，没有独特的销售主张，添加到购物车按钮下方的图片格式不佳，产品图片轮播上的图片也不好看，”以斯拉说。“购买框就是一切。”</p>
<p>有几个模板元素可以让你的文案和图片真正地大放异彩。一个高度优化的购买框包括以斯拉所称的“转化资产堆叠”。以下是一个在电脑桌面上的例子：</p>
<div style="text-align: center;" data-mce-style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/rosette.jpg?v=1730873012" alt="白色瓶装橄榄油的产品着陆页。" style="float: none;" class="border block--bordered" data-mce-style="float: none;" loading="lazy">
<figcaption>
<p>Brightland为搜索橄榄油的用户提供了这个着陆页。</p>
</figcaption>
</figure>
</div>
<h3 id="28"><strong>3. 注重视觉元素</strong></h3>
<p>你所加入的产品图片可能是潜在买家在考虑完成购买时唯一拥有的信息。你可以在着陆页设计中使用其他元素来分隔文本信息，例如：</p>
<ul>
<li>项目符号或编号列表</li>
<li>徽标或图形</li>
<li>图片</li>
<li>CTA按钮</li>
<li>评论</li>
<li>视频推荐</li>
</ul>
<p>在电子商务中，图片可为买家在无法亲自接触商品时提供对商品的想象。如果你的图片无法充分体现产品的魅力，那么客户也很难感受到这一点。</p>
<h3 id="29">4. 使用响应式设计</h3>
<p>你很可能是在笔记本电脑或计算机屏幕上设计着陆页的，但现实情况是：并非所有人都会在电脑桌面上访问着陆页。大约有<a href="https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/" target="_blank" rel="nofollow noopener noreferrer">一半的互联网流量</a>是在移动设备上发生的。响应式设计可以让你的着陆页适用于任何设备。</p>
<p>你可以使用你的<a href="/zh/website-builder" target="_blank">建站工具</a>来查看图片轮播和CTA在电脑桌面和移动设备上的呈现效果，以确保它们在两者上都经过优化。其他响应式<a href="/zh/blog/best-ecommerce-sites" target="_blank">网站设计</a>的技巧包括：</p>
<ul>
<li>使用可折叠菜单</li>
<li>对小细节进行调整，以确保用户获得更顺畅的体验</li>
<li>使用<a href="https://tinypng.com/" target="_blank" rel="nofollow noopener noreferrer">TinyPNG</a>等图像压缩工具来降低图片大小以加快加载速度</li>
<li>避免视频自动播放</li>
<li>使用便于手指点击的大按钮</li>
</ul>
<h3 id="30">5. 分析流量和设备来源</h3>
<p>根据客户购物时使用的设备来设计着陆页是开始转化调研的一种方式。</p>
<p>如果大多数客户通过移动设备来访问你的网站，那么你就需要优化你的着陆页以提供良好的移动体验。或者，如果你发现购物者更喜欢用电脑，你就可以更好地构建一个<a href="/zh/blog/dawn-shopify-theme" target="_blank">增强电脑桌面体验</a>的着陆页。</p>
<p><a href="https://sharmabrands.com/" target="_blank" rel="nofollow noopener noreferrer">Sharma Brands</a>的尼·夏尔马建议更深入地研究流量，以了解访问你网站的人们来自哪个平台——无论是TikTok、Facebook、博客文章还是其他渠道。</p>
<p>“如果不能让你的页面与他们来自的平台相匹配，就会导致你网站的跳出率飙升，整个平台的广告支出回报率（ROAS）也会持续走低，”他说。这种结合背景来了解客户需求的方法可以在整体上提升客户体验。</p>
<h3 id="31">6. 测试你的着陆页设计</h3>
<p>你的着陆页上线并吸引了一些有意义的流量后，你就可以开始对着陆页设计的不同部分进行A/B测试，以确保其转化率尽可能达到最高。</p>
<p>进行A/B测试并不只是为了找到效果最好的标语或CTA位置。<a href="https://speero.com/" target="_blank" rel="nofollow noopener noreferrer">Speero by CXL</a>的常务董事本·拉贝（Ben Labay）指出：“如果你要进行测试，测试的目的不应是为了证明观点，而是为了测试策略的有效性或测试与客户问题或商业机会直接相关的假设。”</p>
<p>本·拉贝表示，测试应与影响你企业增长模式的因素成正比。如果你想获取更多客户、实现Instagram变现或留住现有客户，那么你的着陆页体验和测试假设也需要相应作出改变。</p>
<h3 id="32">7. 优先考虑用户体验研究</h3>
<p>本文中的着陆页设计技巧已经过专家测试并迭代成功。但在实施这些设计元素时，请务必了解它们与你的整体目标之间的联系。</p>
<p>了解你的目标受众需求是构建高转化率着陆页的基础。</p>
<p>“你越了解<a href="/zh/blog/how-to-sell-online" target="_blank">目标受众</a>，你构建的着陆页就会越好。不要被最新的设计趋势所迷惑，”迈克尔说。“相反，你要确保你掌握了所有基础知识，并进行深入的用户调研，这样才能做出能够影响客户行为的明智决策，而不只是调整一下页面布局。”</p>
<h2 id="4">构建精美的着陆页设计</h2>
<p>Shopify可为你提供开始设计着陆页所需的所有工具、应用、集成和主题。你可以随时随地从零开始或使用模板，自定义适合你独特品牌的着陆页，并管理该页面的一切内容。</p>
<p>你还可以浏览<a href="https://apps.shopify.com" target="_blank">成千上万的Shopify应用</a>，以添加着陆页特性和功能，帮助你提高转化率，充分利用你的预算。</p>
<div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/how-to-start-a-business">新人创业怎么起步？启动创业之旅的12个步骤助力你白手起家</a></li><li class="mt-2"><a href="/zh/blog/american-holiday-promotions">2023 年十大美国促销节日和热门选品新鲜出炉，爆单秘诀不容错过</a></li><li class="mt-2"><a href="/zh/blog/what-is-roi">ROI 是什么，如何提高 Shopify 在线商店投资回报率？</a></li><li class="mt-2"><a href="/zh/blog/tiktok-ads">海外版抖音广告新手指南：7 步创建 TikTok 推广系列</a></li><li class="mt-2"><a href="/zh/blog/how-to-transform-traditional-industries">数字化时代，传统行业如何转型？</a></li><li class="mt-2"><a href="/zh/blog/canadian-holiday-marketing">加拿大市场特点分析：7 大节日营销指南助力 Shopify 商家爆单</a></li><li class="mt-2"><a href="/zh/blog/best-ecommerce-sites">电子商务网站设计：27 个最佳在线商店示例（及其优点）</a></li><li class="mt-2"><a href="/zh/blog/what-is-a-domain">域名是什么？关于域名运作方式及选择技巧的全面介绍</a></li><li class="mt-2"><a href="/zh/blog/shipping-and-fulfillment">电子商务配送和履行的初学者指南</a></li><li class="mt-2"><a href="/zh/blog/export-taxes">出口关税退税指南：跨境商家如何合法办理退税</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemtype="https://schema.org/FAQPage" itemscope="">
<h2 id="4">着陆页设计——常见问题</h2>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">什么是着陆页设计？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>着陆页设计由构成网页的元素（视觉和文字）组成，这些元素经过优化，用于转化新客户并鼓励重复购买。简洁的视觉布局、以优势为导向的文案和高质量的产品图片是吸引人的着陆页设计的三大指导原则。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">如何创建着陆页？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<li>选择Shopify等平台来创建你的着陆页。</li>
<li>用标题、行动号召和任何其他必要元素来设计你的页面。</li>
<li>使用有效的标题。标题应简洁且引人注目。</li>
<li>在页面中加入图片、视频和客户推荐等内容。</li>
<li>使用关键词和其他搜索引擎优化的最佳做法，以确保你的着陆页能被搜索引擎发现。</li>
<li>测试你的着陆页，并根据结果进行优化。</li>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">着陆页应包含哪些内容？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>着陆页通常包括标题、简要介绍、行动号召和供访客提供联系信息的表单。它还可以包括视频、图片、客户推荐、社会认同和产品演示等其他元素。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">着陆页设计对转化率有什么影响？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>着陆页的平均转化率为5.89%，而其设计会影响到你与这一基准的接近程度。最佳的着陆页设计是响应式的，使用视觉元素来分隔文本，并经过A/B测试以获得最佳效果。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">是否应对着陆页设计进行A/B测试？</h3>
</div>
</div>
</div>
<div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/how-to-start-a-business">新人创业怎么起步？启动创业之旅的12个步骤助力你白手起家</a></li><li class="mt-2"><a href="/zh/blog/american-holiday-promotions">2023 年十大美国促销节日和热门选品新鲜出炉，爆单秘诀不容错过</a></li><li class="mt-2"><a href="/zh/blog/what-is-roi">ROI 是什么，如何提高 Shopify 在线商店投资回报率？</a></li><li class="mt-2"><a href="/zh/blog/tiktok-ads">海外版抖音广告新手指南：7 步创建 TikTok 推广系列</a></li><li class="mt-2"><a href="/zh/blog/how-to-transform-traditional-industries">数字化时代，传统行业如何转型？</a></li><li class="mt-2"><a href="/zh/blog/canadian-holiday-marketing">加拿大市场特点分析：7 大节日营销指南助力 Shopify 商家爆单</a></li><li class="mt-2"><a href="/zh/blog/best-ecommerce-sites">电子商务网站设计：27 个最佳在线商店示例（及其优点）</a></li><li class="mt-2"><a href="/zh/blog/what-is-a-domain">域名是什么？关于域名运作方式及选择技巧的全面介绍</a></li><li class="mt-2"><a href="/zh/blog/shipping-and-fulfillment">电子商务配送和履行的初学者指南</a></li><li class="mt-2"><a href="/zh/blog/export-taxes">出口关税退税指南：跨境商家如何合法办理退税</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemtype="https://schema.org/FAQPage" itemscope="">
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>A/B测试是指创建两个版本的着陆页设计（每次只作出一个小改动），并监测哪个版本的转化率更高。这样做可以帮助你在数据的支持下设计其他着陆页。</p>
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focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&amp;originalHeight=1040&amp;width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&amp;_span]:font-aktivgroteskextended [&amp;_span]:text-left tablet-xl:[&amp;_span]:text-[40px] [&amp;_span]:leading-[48px] [&amp;_span]:font-medium [&amp;_span]:tracking-normal [&amp;_p]:text-white [&amp;_p]:text-left [&amp;_p]:text-lg [&amp;_p]:leading-[26px] [&amp;_p]:font-normal [&amp;_p]:tracking-tight [&amp;_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2 text-balance">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg opacity-body pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&amp;_p]:text-left [&amp;_p]:text-xs [&amp;_p]:leading-[18px] [&amp;_p]:pt-xs [&amp;_button]:mt-[3px]" data-mode="dark" data-center="false"><form action="/zh/blog/api/subscribe" id=":R3q4ll5H2:" method="post" class="flex w-full flex-col justify-center sm:w-[406px] [&amp;_button]:bg-[#7BE986] items-start text-white"><div id=":R3q4ll5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:R3q4ll5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:R3q4ll5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/landing-page-design"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py text-button-lg-size border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Flanding-page-design&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm [&amp;_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex 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hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="外部来源：投资者" data-component-name="投资者">投资者</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="外部来源：新闻媒体" data-component-name="新闻媒体">新闻媒体</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/partners" aria-label="合作伙伴" data-component-name="合作伙伴">合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/affiliates" aria-label="联盟" data-component-name="联盟">联盟</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/legal" aria-label="法律" data-component-name="法律">法律</a></li><li><a class="mt-2 block py-3 text-base 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data-component-name="聘请合作伙伴">聘请合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&amp;itterm=global-footer" aria-label="外部来源：Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community-zh-CN/ct-p/zh-cn?utm_campaign=footer&amp;utm_content=zh-cn&amp;utm_medium=web&amp;utm_source=shopify" aria-label="外部来源：Shopify 社区" data-component-name="shopify-社区">Shopify 社区</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="开发人员"><h2 class="text-base font-bold text-white">开发人员</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="外部来源：Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="外部来源：API 文档" data-component-name="a-p-i-文档">API 文档</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="外部来源：Dev Degree 计划" data-component-name="dev-degree-计划">Dev Degree 计划</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="产品"><h2 class="text-base font-bold text-white">产品</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部来源：Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="外部来源：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/enterprise" aria-label="Shopify 企业版" data-component-name="shopify-企业版">Shopify 企业版</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="解决方案"><h2 class="text-base font-bold text-white">解决方案</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/online" aria-label="在线商店建站工具" data-component-name="在线商店建站工具">在线商店建站工具</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/website/builder" aria-label="建站工具" data-component-name="建站工具">建站工具</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white/20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-zinc-900 text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk/blog/landing-page?country=hk&amp;lang=zh" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/blog/landing-page?country=ca&amp;lang=en" data-component-name="region-ca-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/blog/landing-page?country=za&amp;lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/blog/landing-page?country=in&amp;lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/blog/landing-page?country=id&amp;lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/blog/landing-page?country=ng&amp;lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/blog/landingpage?country=de&amp;lang=de" data-component-name="region-de-language-de">Deutsch</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/blog/landing-page?country=it&amp;lang=it" data-component-name="region-it-language-it">Italiano</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/blog/landing-page?country=sg&amp;lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/blog/landing-page?country=nz&amp;lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">France</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/fr/blog/landing-page-exemples-definition?country=fr&amp;lang=fr" data-component-name="region-fr-language-fr">Français</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/au/blog/landing-page?country=au&amp;lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Ireland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ie/blog/landing-page?country=ie&amp;lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/blog/landing-page?country=us&amp;lang=en" data-component-name="region-us-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es/blog/landing-page-y-su-importancia-en-un-ecommerce?country=us&amp;lang=es" data-component-name="region-us-language-es">Español (Intl.)</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/blog/landing-page?country=gb&amp;lang=en" data-component-name="region-gb-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Netherlands</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="nl" href="/nl/blog/landing-page?country=nl&amp;lang=nl" data-component-name="region-nl-language-nl">Nederlands</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Philippines</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ph/blog/landing-page?country=ph&amp;lang=en" data-component-name="region-ph-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Malaysia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/my/blog/landing-page?country=my&amp;lang=en" data-component-name="region-my-language-en">English</a></span></div></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="h-4 w-4 flex-shrink-0 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-zinc-900 text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="区域导航" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Choose a region &amp; language</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="关闭区域导航" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Hong Kong SAR</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/hk/blog/landing-page?country=hk&amp;lang=zh" data-component-name="region-hk-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Canada</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ca/blog/landing-page?country=ca&amp;lang=en" data-component-name="region-ca-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">South Africa</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/za/blog/landing-page?country=za&amp;lang=en" data-component-name="region-za-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">India</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/in/blog/landing-page?country=in&amp;lang=en" data-component-name="region-in-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Indonesia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/id/blog/landing-page?country=id&amp;lang=en" data-component-name="region-id-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/blog/landing-page?country=ng&amp;lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/blog/landingpage?country=de&amp;lang=de" data-component-name="region-de-language-de">Deutsch</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/blog/landing-page?country=it&amp;lang=it" data-component-name="region-it-language-it">Italiano</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Singapore</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/sg/blog/landing-page?country=sg&amp;lang=en" data-component-name="region-sg-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">New Zealand</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/nz/blog/landing-page?country=nz&amp;lang=en" data-component-name="region-nz-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">France</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="fr" href="/fr/blog/landing-page-exemples-definition?country=fr&amp;lang=fr" data-component-name="region-fr-language-fr">Français</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/au/blog/landing-page?country=au&amp;lang=en" data-component-name="region-au-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Ireland</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ie/blog/landing-page?country=ie&amp;lang=en" data-component-name="region-ie-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/blog/landing-page?country=us&amp;lang=en" data-component-name="region-us-language-en">English</a><span class="mx-1 opacity-40 cursor-default text-xs">|</span></span><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="es" href="/es/blog/landing-page-y-su-importancia-en-un-ecommerce?country=us&amp;lang=es" data-component-name="region-us-language-es">Español (Intl.)</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">UK</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/uk/blog/landing-page?country=gb&amp;lang=en" 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Click \\\"Accept all\\\" to accept these uses. Read more in our \u003ca href=\\\"{{legalCookiesPath}}\\\"\u003eCookie Policy\u003c/a\u003e.\",\"OK\",\"Shopify uses cookies to provide necessary site functionality and improve your experience. 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If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees.\",{\"_40\":1362,\"_342\":1363,\"_344\":1364,\"_346\":1365,\"_348\":1366},\"Explore your options\",\"Apps that help you sell {{vertical}}\",\"Some popular apps other merchants use\",\"See more recommended apps\",\"By {{partner}}\",{\"_351\":1368},\"Page\",{\"_125\":1342,\"_355\":1343,\"_356\":1348,\"_357\":1370,\"_61\":1371,\"_272\":1372,\"_361\":1373,\"_363\":1374,\"_365\":1375,\"_367\":1376,\"_369\":1377},\"Launch your store\",\"Email address\",\"Enter your email address\",\"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.\",\"No credit card required. 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CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2017\":1989,\"_127\":2018,\"_2019\":2020,\"_2021\":2022,\"_2036\":494,\"_2037\":2038,\"_2721\":1977,\"_2722\":2723,\"_2739\":2740,\"_2797\":2798,\"_2844\":-7,\"_2845\":-7,\"_2846\":2847,\"_387\":2848,\"_2849\":2848,\"_2850\":895,\"_2851\":955,\"_2852\":2853,\"_2854\":2855,\"_2856\":955,\"_2857\":955,\"_1743\":1744,\"_2858\":2859,\"_2860\":-7,\"_2861\":2862,\"_2972\":2973,\"_1969\":2974,\"_2975\":1953,\"_2976\":2977,\"_4880\":-7,\"_1007\":4881},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_167\":1968,\"_1969\":1970,\"_342\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_127\":1987,\"_1988\":1989,\"_1990\":1991,\"_1992\":1993,\"_1995\":1996,\"_2009\":1977,\"_2010\":1979,\"_2011\":955,\"_2012\":-7,\"_2013\":-7,\"_2014\":2015,\"_2016\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_22\":1964,\"_1965\":1966,\"_1967\":1801},\"ArticleAuthor\",\"Shopify Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/557821886486\",\"handle\",\"landing-page-design\",\"打造高转化率的着陆页设计：20个实例\",\"publishedAt\",\"2024-11-04T08:00:00Z\",\"image\",{\"_1959\":1976,\"_387\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/landing_20page_20design_1.jpg?v=1730869672\",\"altText\",\"一台笔记本电脑上放着一顶橙色的帽子，代表着着陆页设计。\",\"width\",1848,\"height\",782,\"tags\",[1986],\"新手上路\",\"\u003cp\u003e客户对品牌的第一印象中有\u003ca href=\\\"https://learn.g2.com/web-design-statistics\\\" target=\\\"_blank\\\"\u003e94%与设计相关\u003c/a\u003e。这意味着，如果潜在客户第一次接触你的品牌时看到的是一个杂乱无章的着陆页，他们可能就不会继续往下看了。实际上，48%的用户认为企业网站的设计是决定一个品牌可信度的最重要因素，而且他们在短短的50毫秒内就能快速做出判断。\u003c/p\u003e\\n\u003cp\u003e事实上，即使是世界上一些最大的品牌，其着陆页设计的效果也并不理想。这是一个普遍存在的问题，但你可以通过更深入地了解你的目标受众来设计出有效的\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\" target=\\\"_blank\\\"\u003e网站设计\u003c/a\u003e，从而解决这个问题。\u003c/p\u003e\\n\u003cp\u003e接下来，你将从专家那里了解到如何创建出更好的着陆页设计，将潜在客户成功转化为客户，并从20个具有出色着陆页设计的成功品牌实例中获取灵感。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp\u003e\u003cstrong\u003e目录\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e高转化率的着陆页具备哪些特点？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e20个着陆页设计实例\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e7个着陆页设计最佳实践\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e着陆页设计——常见问题\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"1\\\"\u003e\u003cstrong\u003e高转化率的着陆页具备哪些特点？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e着陆页通常具有相同的结构，但高转化率的着陆页会特别关注某些元素。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e页面首屏内容\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e页面首屏是指网页上无需滚动即可看到的区域，这个区域的大小因用户设备而异，无论是电脑、平板还是移动设备，这些设备的屏幕尺寸都因型号而有所不同。通常来说，页面首屏区域距离浏览器窗口顶部约600像素。\u003c/p\u003e\\n\u003cp\u003e并非所有的着陆页访客都会在电脑桌面或移动设备上滚动浏览页面下方的内容。实际上，大多数网站访客可能根本不会向下滚动浏览。\u003c/p\u003e\\n\u003cp\u003e你应该关注整个页面的信息流，而不是仅专注于设计页面首屏及首屏以下的内容——即用户在着陆页上无需向下滚动即可看到的所有内容。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"着陆页示例，包括标题、产品描述、主图和行动号召。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/landingpagelayout_18d986de-480b-458d-9842-53ccfd8e0b20.jpg?v=1730869853\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e典型的着陆页布局。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e着陆页文案\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e好的着陆页文案包括页面上的文字——包括\u003ca href=\\\"/zh/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\" target=\\\"_blank\\\"\u003e产品描述\u003c/a\u003e、行动号召文案、标题以及元标题和描述。你应该使用大胆且以问题为导向的标题来开篇。\u003c/p\u003e\\n\u003cp\u003e在撰写着陆页文案时，请考虑客户的意见。你可以挖掘评论和社交媒体，将你的受众使用的词汇和短语融入到你的文案中。\u003c/p\u003e\\n\u003cp\u003e记住要强调优势而非功能。例如，如果你的着陆页宣传的是防水手机壳，可以谈谈人们在游泳时是如何拍照的，而不是单纯地强调其IP防水等级。\u003c/p\u003e\\n\u003cp\u003e最后，撰写吸引人的文案时应考虑到你的\u003ca href=\\\"/zh/blog/what-is-branding\\\" target=\\\"_blank\\\"\u003e品牌声音\u003c/a\u003e。保持品牌一致性是关键，即使是在宣传有针对性的促销和活动时也应如此。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e图像和配色方案\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e着陆页设计应考虑到颜色和字体，并留出空间放置合适的图像。许多人会先撰写着陆页文案，然后再开发视觉资产，以确保发挥出两者之间的协同作用。请记住，除了产品照片，图像还可以包括插图和视频。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e客户评价\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eSmart Marketer的创始人、\u003ca href=\\\"/blog/boombycindyjoseph-brand\\\" target=\\\"_blank\\\"\u003eBOOM! by Cindy Joseph\u003c/a\u003e的联合创始人兼首席执行官以斯拉·费尔斯通（Ezra Firestone）对自己Shopify商店的购买框作了一个改动最小、影响力却最大的调整，那就是在购买框顶部添加了\u003ca href=\\\"/zh/blog/how-to-market-an-app\\\" target=\\\"_blank\\\"\u003e客户推荐\u003c/a\u003e，取代了产品名称的位置。\u003c/p\u003e\\n\u003cp\u003e以下是效果：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/customerreview.jpg?v=1730869988\\\" alt=\\\"产品列表，左侧是图片，产品标题上方是客户评价。\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e客户评价一目了然，为用户提供了社会认同，说服他们转化为访客。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在顶部加入引语可以建立信任感，让人们无需再费力寻找评价，还能让你的客户为你代言。只需确保你选择的引语能直接反映每款产品的优势或其解决的痛点即可。\u003c/p\u003e\\n\u003cp\u003e此外，你还可以考虑专门设置一个版块来展示客户评价，这样购物者就能看到真实购买过你产品的人的看法。请确保至少展示一些差评和中等评价，以便其他人能够全面了解人们喜欢该产品的什么地方和不喜欢什么地方。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e行动号召\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e每个着陆页都需要一个有效的\u003ca href=\\\"/zh/blog/conversion-rate-optimization\\\" target=\\\"_blank\\\"\u003e行动号召（CTA）\u003c/a\u003e。你的CTA应能引导用户采取你希望他们采取的行动。根据你的着陆页，CTA可以是“了解更多”、“立即购买”或“订阅”。如果有必要，你还可以在此处加入定价信息。\u003c/p\u003e\\n\u003cp\u003eCTA的位置取决于你的受众需求。你可以通过测试不同的位置来确定哪个位置能带来更好的转化率。一般来说，你应该在页面首屏以及整个着陆页中都放置一个CTA，具体取决于页面的长度。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e20个着陆页设计实例\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eBrightland\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eOlipop\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003ePath\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eLUSH Cosmetics\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eNetflix（网飞）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eGrind\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eCreatorpreneur Academy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eJolie\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eAhrefs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eTabs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003ePeepers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eConvertKit\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eJones Road Beauty\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eBEAM Content\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eBasecamp\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eMaev\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eMoney with Katie\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eCreator Wizard\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eDescript\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003eShopify POS\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e1. Brightland\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e你的品牌有在新闻出版物上被报道过吗？如果有，请在你的着陆页上展示这些出版物的标志，并引用该等文章中的内容，按\u003ca href=\\\"https://www.sharmabrands.com/\\\" target=\\\"_blank\\\"\u003eSharma Brands\u003c/a\u003e的首席执行官尼·夏尔马（Nik Sharma）的话说，这就是“炫耀栏”。这些出版物可以为你的品牌增加可信度，而提及这些出版物可以让想了解更多信息的购物者眼前一亮。\u003c/p\u003e\\n\u003cp\u003e例如\u003ca href=\\\"https://brightland.co/\\\" target=\\\"_blank\\\"\u003eBrightland\u003c/a\u003e公司销售来自美国加州的特级初榨橄榄油。它得到了《纽约时报》和《华尔街日报》等出版物的积极评价，并在其着陆页设计中充分利用了这些优势。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Brightland网站上的《华尔街日报》、《纽约时报》、《美食与美酒》和《快公司》的标志。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/brightland_77298c0a-de64-4f1a-ba73-e1f60e0e90fd.jpg?v=1730870077\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eBrightland获得了许多出版物的积极评价，并在其炫耀栏中充分利用了这些报道。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e2. Olipop\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/olipop-product-development\\\" target=\\\"_blank\\\"\u003eOlipop\u003c/a\u003e销售富含植物成分和益生元的健康汽水，有助于维护人体内健康的微生物群。该品牌使用以优势为导向的文案来直接应对顾客的疑虑（“但这款汽水含多少糖？”），并将其饮料定位为汽水爱好者的救星，吸引那些想要戒掉汽水的饮用者。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/olipop_6c6829c5-0182-4510-9960-de63ea6a8868.jpg?v=1730870163\\\" alt=\\\"包含产品特性的西瓜青柠汽水产品页面，图像轮播展示。\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eOlipop的着陆页设计有趣且时尚。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以复制其他着陆页的创意，例如清晰、醒目的文本、深入的产品信息（滚动时显示）、带有实际评论数量的星级评分以增强可信度、一个不占地方的小标题、直观易浏览的布局，以及精彩的\u003ca href=\\\"/zh/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\" target=\\\"_blank\\\"\u003e产品图片\u003c/a\u003e。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e3. Path\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://pathedits.com/pages/newsletter\\\" target=\\\"_blank\\\"\u003ePath\u003c/a\u003e是一家虚拟照片编辑工作室，拥有自己的Shopify商店。其核心业务是产品照片编辑服务。它用电子邮件来作为与潜在客户沟通的渠道之一。Path有一个专门的着陆页，用于促进用户注册订阅其电子邮件资讯简报。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Path的产品着陆页，带有简短的标题和电子邮件注册表单。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/path_7ee8bee2-01eb-41f6-b8f8-23e03525a10f.jpg?v=1730870249\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003ePath使用专门的着陆页来促进用户注册订阅其电子邮件资讯简报。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以看到，该页面明确专注于其目标——促进订阅，而并未提供太多的干扰因素来阻碍这一目标的实现。从该公司的官方网站并不能直接访问该页面，但该公司会通过开展有针对性的活动来推广该着陆页，以促进用户注册订阅其资讯简报。\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e4. LUSH Cosmetics\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e认证对于购物者有很大的影响力，有些人是不会购买未经过认证的产品的。“跳跃的兔子”（Leaping Bunny）、非转基因（non-GMO）或共益企业（B Corp）认证等都是例子。如果你获得了任何认证，请将其放在你的着陆页上。\u003c/p\u003e\\n\u003cp\u003eLUSH Cosmetics在其着陆页设计中就采取了这种方法。在其 \u003ca href=\\\"https://www.lush.com/uk/en/c/plastic-free\\\" target=\\\"_blank\\\"\u003e“无塑料”页面\u003c/a\u003e的底部，客户可以看到该品牌的核心价值观——包括其产品是100%素食、手工制作和不进行动物测试的事实。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/lush_057fdf37-3351-4e8d-820c-89f0e49918e1.jpg?v=1730870367\\\" alt=\\\"LUSH的价值观，包括不进行动物测试和手工化妆品。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eLUSH在其着陆页底部展示其价值主张。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e5. Netflix（网飞）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eNetflix被认为是订阅行业的先驱。其在全球190多个国家和地区拥有超过\u003ca href=\\\"https://backlinko.com/netflix-users\\\" target=\\\"_blank\\\"\u003e2.6亿\u003c/a\u003e付费用户，因此它对设计能够说服人们订阅的着陆页颇为精通。\u003c/p\u003e\\n\u003cp\u003e以其\u003ca href=\\\"https://www.netflix.com/gift-cards\\\" target=\\\"_blank\\\"\u003e礼品卡着陆页\u003c/a\u003e的设计为例。该页面上有两个简单的行动号召（无论你是想通过Netflix购买该礼品卡还是在亚马逊上购买）以及有关如何使用礼品卡的小说明。页面内容简短扼要，提供了客户在购买前需要了解的所有信息。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Netflix的着陆页提供了在线或通过亚马逊购买礼品卡的选项。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/netflix_a920cf40-94ee-44a9-9ccc-407798ca2397.jpg?v=1730870457\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cp\u003eNetflix的着陆页简短扼要，旨在销售礼品卡。\u003c/p\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e6. Grind\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://grind.co.uk/pages/grind-sustainability\\\" target=\\\"_blank\\\"\u003eGrind\u003c/a\u003e是一家通过在线商店和咖啡馆进行销售的咖啡品牌。它有一个着陆页，讲述了该品牌的核心价值观和差异化卖点之一——可持续性。\u003c/p\u003e\\n\u003cp\u003e这个着陆页设计特别出色的地方在于其视觉元素的使用。其页面首屏上方有一个滚动条，其中以颜色编码的按钮可以帮助人们导航到他们最感兴趣的部分，吸引人的副标题复制了其目标市场的词汇——例如“我们对待咖啡是认真的。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"GIF轮播展示了Grind的品牌价值。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/grind.gif?v=1730870609\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eGrind通过这个滚动轮播展示其品牌价值。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e7. Creatorpreneur Academy\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e数字产品可能价格不菲；而人们在购买更高价的商品之前需要大量信息。创作者\u003ca href=\\\"https://creatorpreneur.aliabdaal.com/\\\" target=\\\"_blank\\\"\u003e阿里·阿卜达尔（Ali Abdaal）\u003c/a\u003e为此设计了一个理想的着陆页——以一种不会让访客感到不知所措的方式来传递必要的信息。\u003c/p\u003e\\n\u003cp\u003e当有人访问这个着陆页时，首先看到的是标题：“将你的创意副业提升到新的水平。”它提出了一个能引起目标受众共鸣的挑战和目标。如果有人想要在不阅读文本的情况下了解更多有关课程的信息，他们可以点击链接观看YouTube视频以获取更详细的解释。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/youtubelandingpage.jpg?v=1730870706\\\" alt=\\\"着陆页上有一位创作者在谈论在线课程的YouTube缩略图。\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e着陆页访客可以在页面首屏观看此视频。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e8. Jolie\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e着陆页的主要目标是促使某人完成某项操作。就电子商务而言，这并不意味着你的着陆页设计应该总围绕着你所售产品的功能和优点而展开。\u003c/p\u003e\\n\u003cp\u003e以Jolie为例，这是一个直接面向消费者的品牌，销售淋浴过滤系统。它为其\u003ca href=\\\"https://jolieskinco.com/pages/water-report\\\" target=\\\"_blank\\\"\u003e水质报告\u003c/a\u003e构建了一个着陆页——让人们了解自己所用的水中含有哪些化学物质。\u003c/p\u003e\\n\u003cp\u003e该页面讲述了某些化学物质的危害及其对人们皮肤和头发的影响。而一旦人们了解到了这些信息，此类问题在他们眼里就会变得更加紧迫，导致他们更有可能通过集成在该着陆页设计中的电子邮件注册表单来填写水质报告。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Jolie的水质报告着陆页。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/jolienewsletter.jpg?v=1730870777\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eJolie的资讯简报着陆页承诺会告诉你，你的用水中含有什么。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e9. Ahrefs\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e定制一个具有高转化率的着陆页并不需要专业的设计技能。以Ahrefs为例，这是一款搜索引擎优化（SEO）工具，其每个关键功能和用例都有着陆页。\u003c/p\u003e\\n\u003cp\u003e其关键词研究功能的着陆页设计采用了小图形，将关键点分割为多个文本块。换行符中还有一个小巧的Ahrefs徽标——这是强化品牌一致性和提高品牌徽标知名度的一种聪明方法，无需插入徽标的完整版本。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ahrefs_976e53d0-e80b-442f-b892-9c9987b8857a.jpg?v=1730870861\\\" alt=\\\"Ahrefs的关键词研究工具的着陆页。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eAhrefs在其着陆页上做出了简单而有效的设计选择。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e10. Tabs\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://uk.tabs.co/pages/ingredients\\\" target=\\\"_blank\\\"\u003eTabs\u003c/a\u003e的成分页面是将\u003ca href=\\\"/zh/blog/conversion-rate-optimization\\\" target=\\\"_blank\\\"\u003e社会认同\u003c/a\u003e融入着陆页设计的典范。它有一个粉色的公告栏，与其背景的单色设计形成鲜明对比，显示了其提供退款保证、数千条五星评价和20多万名满意客户的信息。\u003c/p\u003e\\n\u003cp\u003e在主要的CTA按钮下方还有一个五星评价版块，能让人们更加确信如果他们购买该品牌的巧克力，一定会像其他好评客户一样感到满意。这种布局具有战略意义——因为它很可能是人们在点击CTA按钮之前看到的最后一项内容。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Tabs在着陆页的各个部分展示了其4星以上的评价。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/tabs.jpg?v=1730870975\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eTabs在这个着陆页示例中全力展示了其社会认同。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"16\\\"\u003e\u003cstrong\u003e11. Peepers\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e你可以在着陆页设计中加入简洁的\u003ca href=\\\"/zh/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\" target=\\\"_blank\\\"\u003e产品描述\u003c/a\u003e文案，该文案应能立即传达出你的产品是什么。你可以在页面下方留出更多空间来提供详细信息，直接解决可能阻碍客户完成购买的任何疑虑。\u003c/p\u003e\\n\u003cp\u003e眼镜品牌\u003ca href=\\\"https://www.peepers.com/\\\" target=\\\"_blank\\\"\u003ePeepers\u003c/a\u003e就采用了这一策略。其页面首屏是大量的产品图片，而下方则是详细信息和描述，列出了选择Peepers镜片的所有好处。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/peepers_956638a2-e316-4c32-801a-0ba70cf0786c.jpg?v=1730871053\\\" alt=\\\"Peepers利用页面首屏下方的空间分享了深入的产品信息，如镜片细节、尺寸和客户评价。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003ePeepers没有浪费页面首屏下方的空间。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"17\\\"\u003e\u003cstrong\u003e12. ConvertKit\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e虽然最佳做法是坚持在着陆页上使用少量的互补色，但\u003ca href=\\\"https://convertkit.com/use-cases/bloggers\\\" target=\\\"_blank\\\"\u003eConvertKit\u003c/a\u003e展示了如何使用色调和阴影来产生更多变化——同时又不会偏离品牌的整体风格。\u003c/p\u003e\\n\u003cp\u003e这个着陆页设计的优点在于使用了留白。ConvertKit的设计师并未在副标题上方完全留空，而是为访客添加了手写注释。这是一个聪明的\u003ca href=\\\"/zh/blog/abandoned-cart-emails\\\" target=\\\"_blank\\\"\u003e微文案\u003c/a\u003e——也是一种设计灵感——有助于着陆页访客感受到品牌的个性。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"ConvertKit在副标题下方加了一条手写注释。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/convertkit_a7a33bb0-1b01-492b-b5ba-4aaa307a285c.jpg?v=1730871130\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eConvertKit利用手写注释来最大限度地利用空白的地方。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"18\\\"\u003e\u003cstrong\u003e13. Jones Road Beauty\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e有些美容品牌\u003ca href=\\\"/zh/sell/cosmetics\\\" target=\\\"_blank\\\"\u003e在线销售化妆品\u003c/a\u003e时会因为化妆品在屏幕上显示的色调与现实中看到的不一样而面临退货问题。 \u003ca href=\\\"https://www.jonesroadbeauty.com/pages/quiz-landing\\\" target=\\\"_blank\\\"\u003eJones Road Beauty\u003c/a\u003e通过一个小测验帮助人们找到合适的色调，解决了这个问题。\u003c/p\u003e\\n\u003cp\u003eJones Road Beauty的小测验着陆页设计简单明了。虽然它违背了最佳做法，只加入了一个CTA，但它很好地解释了所提供的小测验、测验的使用方法以及如何进行测验。在小测验的副标题下方还有一个小星级评分，以强调该测验在解决色调不匹配问题方面的有效性。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/jonesroadbeauty_6bfc19ac-e8ca-4554-add3-a975aa69d4ae.jpg?v=1730871211\\\" alt=\\\"Jones Road Beauty的奇迹膏测验着陆页，带有行动号召按钮。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e这就是Jones Road Beauty如何说服人们参与其测验的方式。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"19\\\"\u003e\u003cstrong\u003e14. BEAM Content\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e就像你的文案应该与品牌保持一致，图像、字体和颜色也应如此。虽然你在着陆页设计中可能会有更多的发挥创造力的空间，但在所有接触点上提供一致的品牌体验仍然很重要。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.beamcontent.co/\\\" target=\\\"_blank\\\"\u003eBEAM Content\u003c/a\u003e就是一个值得借鉴的着陆页示例。该机构使用了复杂巧妙的色调和与之相匹配的图形元素。字体简单而优雅，采用了手绘字体的微文案能吸引人们对重要文案的关注——例如“品牌社交”，这是该着陆页的主要服务内容。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"BEAM的着陆页，标题为“你的品牌社交不仅仅是另一个复选框”。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/beam.jpg?v=1730871338\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eBeam在其着陆页标题中抓住了一个痛点。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"20\\\"\u003e\u003cstrong\u003e15. Basecamp\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e对于任何着陆页设计来说，客户推荐都是关键部分。一项研究发现，当产品页面展示了对昂贵产品的评价时，转化率可提高\u003ca href=\\\"https://thegood.com/insights/product-reviews-improve-conversion-rates/\\\" target=\\\"_blank\\\"\u003e380%\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e客户评价有个缺点就是，你无法改变某人说过的话。删减他人的话并展示出来是不好的做法。然而，\u003ca href=\\\"https://basecamp.com/features\\\" target=\\\"_blank\\\"\u003eBasecamp\u003c/a\u003e展示了如何突出客户推荐中最有力的部分，使其更为突出。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/basecamp.jpg?v=1730871422\\\" alt=\\\"客户推荐，最有力的部分用黄色突出显示。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eBasecamp突出显示了其客户推荐的重要部分。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"21\\\"\u003e\u003cstrong\u003e16. Maev\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.meetmaev.com/food\\\" target=\\\"_blank\\\"\u003eMaev\u003c/a\u003e是一个很好的着陆页灵感来源，特别是当你需要以简洁明了的方式展示大量信息时。\u003c/p\u003e\\n\u003cp\u003e该零售商并未简单地列出其狗粮的成分，而是使用了图片。人们一眼就能认出蓝莓或羽衣甘蓝，这样可以帮助他们克服在网上购买宠物食品时的一个常见痛点：无法想象他们的狗狗到底在吃什么食品。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"狗粮成分的图像行，包括青豆、牛肉和羽衣甘蓝。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/maev.jpg?v=1730871528\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eMaev通过图片来展示，而不是仅仅口头描述。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"22\\\"\u003e17. Money\u003cstrong\u003e with Katie\u003c/strong\u003e\\n\u003c/h3\u003e\\n\u003cp\u003e资讯简报的着陆页有一个明确的目标：让某人订阅你的电子邮件列表。Morning Brew品牌下的资讯简报 \u003ca href=\\\"https://www.morningbrew.com/money-with-katie\\\" target=\\\"_blank\\\"\u003eMoney with Katie\u003c/a\u003e，在没有投资完成整个着陆页设计的情况下完美地实现了这一目标。\u003c/p\u003e\\n\u003cp\u003eMoney with Katie的整个着陆页仅包含页面首屏的内容。访客无需滚动浏览，也不会被过多的信息淹没。标题准确地承诺了他们会获得什么；照片则展示了他们所订阅的内容。他们唯一需要做的就是填写订阅表单。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/moneywithkatie.jpg?v=1730871638\\\" alt=\\\"Money with Katie的粉色主题着陆页，带有图像和注册表单。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e这个资讯简报着陆页短小精悍。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"23\\\"\u003e\u003cstrong\u003e18. Creator Wizard\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e贾斯汀·穆尔（Justin Moore）是一位销售数字产品的赞助教练。 \u003ca href=\\\"https://www.creatorwizard.com/giftedtopaid\\\" target=\\\"_blank\\\"\u003eGifted to Paid\u003c/a\u003e是其高级在线课程，指导创作者如何获得赞助合同并通过其在线内容赚钱。\u003c/p\u003e\\n\u003cp\u003eGifted to Paid在整个着陆页中谈及了这两个目标。特别是向访客提供有关课程教程的信息的版块。这个版块信息量很大，因此贾斯汀做出了明智的设计选择——比如将重要文本加粗并使用GIF，以便访客更容易理解。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Gifted to Paid的创作者贾斯汀·穆尔正在跳舞的GIF。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/creatorwizard.gif?v=1730871746\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e贾斯汀使用GIF和加粗文本来分隔页面内容。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"24\\\"\u003e\u003cstrong\u003e19. Descript\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e标题需要在你的着陆页上占据更多空间，因此它们是设计时需要关注的重要元素。例如，\u003ca href=\\\"https://www.descript.com/work\\\" target=\\\"_blank\\\"\u003eDescript\u003c/a\u003e的着陆页标题就巧妙且微妙地解决了潜在客户在转化之前可能遇到的障碍：价格是多少？“免费”计划到底包括什么内容？\u003c/p\u003e\\n\u003cp\u003e由于价格受到众多变量的影响，其网站还提供了一个互动式定价计算器，以帮助人们计算视频编辑软件的价格。这比静态内容更具吸引力，并有助于品牌实现大规模的个性化。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/descript_1e9ef0ea-9b4f-4235-9ee9-ca490d3ebea3.jpg?v=1730872811\\\" alt=\\\"视频编辑软件年度计划的定价计算器。\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eDescript的定价计算器使着陆页具有互动性。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"25\\\"\u003e\u003cstrong\u003e20. Shopify POS\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e设计\u003ca href=\\\"/zh/pos\\\" target=\\\"_blank\\\"\u003e销售点（POS）\u003c/a\u003e着陆页的Shopify设计师面临着艰巨任务，需要满足三个不同的CTA：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e开始免费试用\u003c/li\u003e\\n\u003cli\u003e与销售团队联系\u003c/li\u003e\\n\u003cli\u003e登录现有的Shopify POS账户\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e按钮颜色在这里起到了巨大的作用。高对比度的按钮（白色文本在深色背景上）在中性设计中最为突出，因此成为了首选和最重要的CTA：“开始新的试用”的设计方案。\u003c/p\u003e\\n\u003cp\u003e“与销售团队联系”的按钮则采用相同大小的按钮框，但颜色与之相反。第三个也是最不重要的一个，就设计成了在每个按钮下方的一小段链接文本。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Shopify POS的着陆页展示了一个logo墙和产品照片。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopifypos.jpg?v=1730872906\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eShopify POS的着陆页使用了高对比度按钮来区分不同优先级的CTA。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003e7个着陆页设计最佳实践\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003e考虑信息流\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003e优化购买框以提高转化率\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003e注重视觉元素\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#29\\\"\u003e使用响应式设计\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#30\\\"\u003e分析流量和设备来源\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003e测试你的着陆页设计\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003e优先进行用户体验研究\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"26\\\"\u003e1. 考虑信息流\u003c/h3\u003e\\n\u003cp\u003e无论哪种方式对你的客户最有效，你都应该对任何着陆页顶部的文案和内容思考周全。但试图将许多内容塞入首屏页面可能会适得其反，给用户带来杂乱无章的体验。\u003c/p\u003e\\n\u003cp\u003e“营销人员应该少考虑‘页面首屏’，而应更多考虑着陆页的整体信息层次和内容流动，”CRO顾问\u003ca href=\\\"https://www.michaelaagaard.com/\\\" target=\\\"_blank\\\"\u003e迈克尔·阿加德（Michael Aagaard）\u003c/a\u003e说。\u003c/p\u003e\\n\u003cp\u003e在构建着陆页时，请思考以下问题。答案将取决于你对目标受众的整体用户旅程的理解，以及你希望着陆页发挥的作用。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e你是否回答了正确的问题并解决了正确的障碍？\u003c/li\u003e\\n\u003cli\u003e你是否管理了客户期望并跟进了广告来源中所做的“承诺”？\u003c/li\u003e\\n\u003cli\u003e你是否按正确的顺序提供内容，并为转化目标受众积累动力？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"27\\\"\u003e2. 优化购买框以提高转化率\u003c/h3\u003e\\n\u003cp\u003e购买框是每个着陆页的一个小版块，但需要产生重大影响。以斯拉称其为产品着陆页中最重要的部分。它是页面上的一个字面框，内含一组高度优化的转化资产，其中包括一个购买按钮。\u003c/p\u003e\\n\u003cp\u003e通常情况下，如果你在电脑桌面上查看，购买框包括左侧的产品图片轮播以及右侧的摘要、销售文案、定价、评价星级、购买按钮或\u003ca href=\\\"https://shop.app/shop-pay\\\" target=\\\"_blank\\\"\u003eShop Pay\u003c/a\u003e（购物支付）按钮，以及按钮下方的独特销售主张。\u003c/p\u003e\\n\u003cp\u003e“大多数企业的购买框中没有销售文案，没有社会认同，没有独特的销售主张，添加到购物车按钮下方的图片格式不佳，产品图片轮播上的图片也不好看，”以斯拉说。“购买框就是一切。”\u003c/p\u003e\\n\u003cp\u003e有几个模板元素可以让你的文案和图片真正地大放异彩。一个高度优化的购买框包括以斯拉所称的“转化资产堆叠”。以下是一个在电脑桌面上的例子：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/rosette.jpg?v=1730873012\\\" alt=\\\"白色瓶装橄榄油的产品着陆页。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eBrightland为搜索橄榄油的用户提供了这个着陆页。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"28\\\"\u003e\u003cstrong\u003e3. 注重视觉元素\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e你所加入的产品图片可能是潜在买家在考虑完成购买时唯一拥有的信息。你可以在着陆页设计中使用其他元素来分隔文本信息，例如：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e项目符号或编号列表\u003c/li\u003e\\n\u003cli\u003e徽标或图形\u003c/li\u003e\\n\u003cli\u003e图片\u003c/li\u003e\\n\u003cli\u003eCTA按钮\u003c/li\u003e\\n\u003cli\u003e评论\u003c/li\u003e\\n\u003cli\u003e视频推荐\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e在电子商务中，图片可为买家在无法亲自接触商品时提供对商品的想象。如果你的图片无法充分体现产品的魅力，那么客户也很难感受到这一点。\u003c/p\u003e\\n\u003ch3 id=\\\"29\\\"\u003e4. 使用响应式设计\u003c/h3\u003e\\n\u003cp\u003e你很可能是在笔记本电脑或计算机屏幕上设计着陆页的，但现实情况是：并非所有人都会在电脑桌面上访问着陆页。大约有\u003ca href=\\\"https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/\\\" target=\\\"_blank\\\"\u003e一半的互联网流量\u003c/a\u003e是在移动设备上发生的。响应式设计可以让你的着陆页适用于任何设备。\u003c/p\u003e\\n\u003cp\u003e你可以使用你的\u003ca href=\\\"/zh/website-builder\\\" target=\\\"_blank\\\"\u003e建站工具\u003c/a\u003e来查看图片轮播和CTA在电脑桌面和移动设备上的呈现效果，以确保它们在两者上都经过优化。其他响应式\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\" target=\\\"_blank\\\"\u003e网站设计\u003c/a\u003e的技巧包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e使用可折叠菜单\u003c/li\u003e\\n\u003cli\u003e对小细节进行调整，以确保用户获得更顺畅的体验\u003c/li\u003e\\n\u003cli\u003e使用\u003ca href=\\\"https://tinypng.com/\\\" target=\\\"_blank\\\"\u003eTinyPNG\u003c/a\u003e等图像压缩工具来降低图片大小以加快加载速度\u003c/li\u003e\\n\u003cli\u003e避免视频自动播放\u003c/li\u003e\\n\u003cli\u003e使用便于手指点击的大按钮\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"30\\\"\u003e5. 分析流量和设备来源\u003c/h3\u003e\\n\u003cp\u003e根据客户购物时使用的设备来设计着陆页是开始转化调研的一种方式。\u003c/p\u003e\\n\u003cp\u003e如果大多数客户通过移动设备来访问你的网站，那么你就需要优化你的着陆页以提供良好的移动体验。或者，如果你发现购物者更喜欢用电脑，你就可以更好地构建一个\u003ca href=\\\"/zh/blog/dawn-shopify-theme\\\" target=\\\"_blank\\\"\u003e增强电脑桌面体验\u003c/a\u003e的着陆页。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://sharmabrands.com/\\\" target=\\\"_blank\\\"\u003eSharma Brands\u003c/a\u003e的尼·夏尔马建议更深入地研究流量，以了解访问你网站的人们来自哪个平台——无论是TikTok、Facebook、博客文章还是其他渠道。\u003c/p\u003e\\n\u003cp\u003e“如果不能让你的页面与他们来自的平台相匹配，就会导致你网站的跳出率飙升，整个平台的广告支出回报率（ROAS）也会持续走低，”他说。这种结合背景来了解客户需求的方法可以在整体上提升客户体验。\u003c/p\u003e\\n\u003ch3 id=\\\"31\\\"\u003e6. 测试你的着陆页设计\u003c/h3\u003e\\n\u003cp\u003e你的着陆页上线并吸引了一些有意义的流量后，你就可以开始对着陆页设计的不同部分进行A/B测试，以确保其转化率尽可能达到最高。\u003c/p\u003e\\n\u003cp\u003e进行A/B测试并不只是为了找到效果最好的标语或CTA位置。\u003ca href=\\\"https://speero.com/\\\" target=\\\"_blank\\\"\u003eSpeero by CXL\u003c/a\u003e的常务董事本·拉贝（Ben Labay）指出：“如果你要进行测试，测试的目的不应是为了证明观点，而是为了测试策略的有效性或测试与客户问题或商业机会直接相关的假设。”\u003c/p\u003e\\n\u003cp\u003e本·拉贝表示，测试应与影响你企业增长模式的因素成正比。如果你想获取更多客户、实现Instagram变现或留住现有客户，那么你的着陆页体验和测试假设也需要相应作出改变。\u003c/p\u003e\\n\u003ch3 id=\\\"32\\\"\u003e7. 优先考虑用户体验研究\u003c/h3\u003e\\n\u003cp\u003e本文中的着陆页设计技巧已经过专家测试并迭代成功。但在实施这些设计元素时，请务必了解它们与你的整体目标之间的联系。\u003c/p\u003e\\n\u003cp\u003e了解你的目标受众需求是构建高转化率着陆页的基础。\u003c/p\u003e\\n\u003cp\u003e“你越了解\u003ca href=\\\"/zh/blog/how-to-sell-online\\\" target=\\\"_blank\\\"\u003e目标受众\u003c/a\u003e，你构建的着陆页就会越好。不要被最新的设计趋势所迷惑，”迈克尔说。“相反，你要确保你掌握了所有基础知识，并进行深入的用户调研，这样才能做出能够影响客户行为的明智决策，而不只是调整一下页面布局。”\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e构建精美的着陆页设计\u003c/h2\u003e\\n\u003cp\u003eShopify可为你提供开始设计着陆页所需的所有工具、应用、集成和主题。你可以随时随地从零开始或使用模板，自定义适合你独特品牌的着陆页，并管理该页面的一切内容。\u003c/p\u003e\\n\u003cp\u003e你还可以浏览\u003ca href=\\\"https://apps.shopify.com/\\\" target=\\\"_blank\\\"\u003e成千上万的Shopify应用\u003c/a\u003e，以添加着陆页特性和功能，帮助你提高转化率，充分利用你的预算。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"4\\\"\u003e着陆页设计——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e什么是着陆页设计？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e着陆页设计由构成网页的元素（视觉和文字）组成，这些元素经过优化，用于转化新客户并鼓励重复购买。简洁的视觉布局、以优势为导向的文案和高质量的产品图片是吸引人的着陆页设计的三大指导原则。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何创建着陆页？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cli\u003e选择Shopify等平台来创建你的着陆页。\u003c/li\u003e\\n\u003cli\u003e用标题、行动号召和任何其他必要元素来设计你的页面。\u003c/li\u003e\\n\u003cli\u003e使用有效的标题。标题应简洁且引人注目。\u003c/li\u003e\\n\u003cli\u003e在页面中加入图片、视频和客户推荐等内容。\u003c/li\u003e\\n\u003cli\u003e使用关键词和其他搜索引擎优化的最佳做法，以确保你的着陆页能被搜索引擎发现。\u003c/li\u003e\\n\u003cli\u003e测试你的着陆页，并根据结果进行优化。\u003c/li\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e着陆页应包含哪些内容？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e着陆页通常包括标题、简要介绍、行动号召和供访客提供联系信息的表单。它还可以包括视频、图片、客户推荐、社会认同和产品演示等其他元素。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e着陆页设计对转化率有什么影响？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e着陆页的平均转化率为5.89%，而其设计会影响到你与这一基准的接近程度。最佳的着陆页设计是响应式的，使用视觉元素来分隔文本，并经过A/B测试以获得最佳效果。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e是否应对着陆页设计进行A/B测试？\u003c/h3\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA/B测试是指创建两个版本的着陆页设计（每次只作出一个小改动），并监测哪个版本的转化率更高。这样做可以帮助你在数据的支持下设计其他着陆页。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"还在寻找巧妙的着陆页范例？阅读本文，向专家学习如何创建更好的着陆页设计，以吸引并留住你想要的客户。\",\"excerptHtml\",\"\u003cspan style=\\\"font-weight: 400;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"font-weight: 400;\\\"\u003e还在寻找巧妙的着陆页范例？阅读本文，向专家学习如何创建更好的着陆页设计，以吸引并留住你想要的客户。\u003c/span\u003e\",\"seo\",{\"_1959\":1994,\"_342\":1971,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,1997,2003,-5,2006],{\"_1959\":1998,\"_1999\":2000,\"_2001\":2002},\"Metafield\",\"value\",\"{\\\"en\\\":\\\"https://www.shopify.com/blog/landing-page\\\",\\\"en-ca\\\":\\\"https://www.shopify.com/ca/blog/landing-page\\\",\\\"en-gb\\\":\\\"https://www.shopify.com/uk/blog/landing-page\\\",\\\"en-au\\\":\\\"https://www.shopify.com/au/blog/landing-page\\\",\\\"en-id\\\":\\\"https://www.shopify.com/id/blog/landing-page\\\",\\\"en-nz\\\":\\\"https://www.shopify.com/nz/blog/landing-page\\\",\\\"en-za\\\":\\\"https://www.shopify.com/za/blog/landing-page\\\",\\\"en-ng\\\":\\\"https://www.shopify.com/ng/blog/landing-page\\\",\\\"en-ph\\\":\\\"https://www.shopify.com/ph/blog/landing-page\\\",\\\"en-sg\\\":\\\"https://www.shopify.com/sg/blog/landing-page\\\",\\\"en-hk\\\":\\\"https://www.shopify.com/hk/blog/landing-page\\\",\\\"en-ie\\\":\\\"https://www.shopify.com/ie/blog/landing-page\\\",\\\"en-my\\\":\\\"https://www.shopify.com/my/blog/landing-page\\\",\\\"pt-br\\\":\\\"https://www.shopify.com/br/blog/pagina-inicial-portfolio\\\",\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/landing-page-design\\\",\\\"de\\\":\\\"https://www.shopify.com/de/blog/landingpage\\\",\\\"es\\\":\\\"https://www.shopify.com/es/blog/landing-page-y-su-importancia-en-un-ecommerce\\\",\\\"fr\\\":\\\"https://www.shopify.com/fr/blog/landing-page-exemples-definition\\\",\\\"it\\\":\\\"https://www.shopify.com/it/blog/landing-page\\\",\\\"nl\\\":\\\"https://www.shopify.com/nl/blog/landing-page\\\",\\\"en-in\\\":\\\"https://www.shopify.com/in/blog/landing-page\\\"}\",\"key\",\"hreflang_json\",{\"_1959\":1998,\"_1999\":2004,\"_2001\":2005},\"[{\\\"title\\\":\\\"新人创业怎么起步？启动创业之旅的12个步骤助力你白手起家\\\",\\\"url\\\":\\\"blog/how-to-start-a-business\\\"},{\\\"title\\\":\\\"2023 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商店：分步指南\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"start-online-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\\\",\\\"imageAltText\\\":\\\"Shopify商店指南\\\",\\\"modifiedAt\\\":\\\"2021-04-08\\\"},{\\\"title\\\":\\\"独立站助力品牌升级，引领商家出海新方向\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"self-built-store\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\\\",\\\"imageAltText\\\":\\\"国内商家通过跨境电商独立站对接全球消费者\\\",\\\"modifiedAt\\\":\\\"2021-07-06\\\"},{\\\"title\\\":\\\"Shopify 是什么？官方科普贴带你了解独立站明星之选\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"introduction-to-shopify\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\\\",\\\"imageAltText\\\":\\\"shopify是什么\\\",\\\"modifiedAt\\\":\\\"2022-03-31\\\"},{\\\"title\\\":\\\"速卖通是什么？最新最全速卖通简介与入驻指南！\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"the-definitive-guide-to-dropshipping-with-aliexpress\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\\\",\\\"imageAltText\\\":\\\"速卖通\\\",\\\"modifiedAt\\\":\\\"2021-06-18\\\"},{\\\"title\\\":\\\"商业计划书范本：创建项目计划的实用框架\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"business-plan-template\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\\\",\\\"imageAltText\\\":\\\"商业计划书\\\",\\\"modifiedAt\\\":\\\"2021-11-26\\\"},{\\\"title\\\":\\\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"12-things-to-sell-on-shopify-other-than-products\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\\\",\\\"imageAltText\\\":\\\"虚拟产品\\\",\\\"modifiedAt\\\":\\\"2022-03-01\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"createdAt\",\"createdAtRaw\",\"modifiedAt\",\"2024年11月4日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e客户对品牌的第一印象中有\u003ca href=\\\"https://learn.g2.com/web-design-statistics\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e94%与设计相关\u003c/a\u003e。这意味着，如果潜在客户第一次接触你的品牌时看到的是一个杂乱无章的着陆页，他们可能就不会继续往下看了。实际上，48%的用户认为企业网站的设计是决定一个品牌可信度的最重要因素，而且他们在短短的50毫秒内就能快速做出判断。\u003c/p\u003e\\n\u003cp\u003e事实上，即使是世界上一些最大的品牌，其着陆页设计的效果也并不理想。这是一个普遍存在的问题，但你可以通过更深入地了解你的目标受众来设计出有效的\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\" target=\\\"_blank\\\"\u003e网站设计\u003c/a\u003e，从而解决这个问题。\u003c/p\u003e\\n\u003cp\u003e接下来，你将从专家那里了解到如何创建出更好的着陆页设计，将潜在客户成功转化为客户，并从20个具有出色着陆页设计的成功品牌实例中获取灵感。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\\n\u003ch2 id=\\\"1\\\"\u003e\u003cstrong\u003e高转化率的着陆页具备哪些特点？\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e着陆页通常具有相同的结构，但高转化率的着陆页会特别关注某些元素。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e页面首屏内容\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e页面首屏是指网页上无需滚动即可看到的区域，这个区域的大小因用户设备而异，无论是电脑、平板还是移动设备，这些设备的屏幕尺寸都因型号而有所不同。通常来说，页面首屏区域距离浏览器窗口顶部约600像素。\u003c/p\u003e\\n\u003cp\u003e并非所有的着陆页访客都会在电脑桌面或移动设备上滚动浏览页面下方的内容。实际上，大多数网站访客可能根本不会向下滚动浏览。\u003c/p\u003e\\n\u003cp\u003e你应该关注整个页面的信息流，而不是仅专注于设计页面首屏及首屏以下的内容——即用户在着陆页上无需向下滚动即可看到的所有内容。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"着陆页示例，包括标题、产品描述、主图和行动号召。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/landingpagelayout_18d986de-480b-458d-9842-53ccfd8e0b20.jpg?v=1730869853\\\" data-mce-style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e典型的着陆页布局。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e着陆页文案\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e好的着陆页文案包括页面上的文字——包括\u003ca href=\\\"/zh/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\" target=\\\"_blank\\\"\u003e产品描述\u003c/a\u003e、行动号召文案、标题以及元标题和描述。你应该使用大胆且以问题为导向的标题来开篇。\u003c/p\u003e\\n\u003cp\u003e在撰写着陆页文案时，请考虑客户的意见。你可以挖掘评论和社交媒体，将你的受众使用的词汇和短语融入到你的文案中。\u003c/p\u003e\\n\u003cp\u003e记住要强调优势而非功能。例如，如果你的着陆页宣传的是防水手机壳，可以谈谈人们在游泳时是如何拍照的，而不是单纯地强调其IP防水等级。\u003c/p\u003e\\n\u003cp\u003e最后，撰写吸引人的文案时应考虑到你的\u003ca href=\\\"/zh/blog/what-is-branding\\\" target=\\\"_blank\\\"\u003e品牌声音\u003c/a\u003e。保持品牌一致性是关键，即使是在宣传有针对性的促销和活动时也应如此。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e图像和配色方案\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e着陆页设计应考虑到颜色和字体，并留出空间放置合适的图像。许多人会先撰写着陆页文案，然后再开发视觉资产，以确保发挥出两者之间的协同作用。请记住，除了产品照片，图像还可以包括插图和视频。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e客户评价\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eSmart Marketer的创始人、\u003ca href=\\\"/blog/boombycindyjoseph-brand\\\" target=\\\"_blank\\\"\u003eBOOM! by Cindy Joseph\u003c/a\u003e的联合创始人兼首席执行官以斯拉·费尔斯通（Ezra Firestone）对自己Shopify商店的购买框作了一个改动最小、影响力却最大的调整，那就是在购买框顶部添加了\u003ca href=\\\"/zh/blog/how-to-market-an-app\\\" target=\\\"_blank\\\"\u003e客户推荐\u003c/a\u003e，取代了产品名称的位置。\u003c/p\u003e\\n\u003cp\u003e以下是效果：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/customerreview.jpg?v=1730869988\\\" alt=\\\"产品列表，左侧是图片，产品标题上方是客户评价。\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e客户评价一目了然，为用户提供了社会认同，说服他们转化为访客。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在顶部加入引语可以建立信任感，让人们无需再费力寻找评价，还能让你的客户为你代言。只需确保你选择的引语能直接反映每款产品的优势或其解决的痛点即可。\u003c/p\u003e\\n\u003cp\u003e此外，你还可以考虑专门设置一个版块来展示客户评价，这样购物者就能看到真实购买过你产品的人的看法。请确保至少展示一些差评和中等评价，以便其他人能够全面了解人们喜欢该产品的什么地方和不喜欢什么地方。\u003c/p\u003e\\n\u003ch3\u003e\u003cstrong\u003e行动号召\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e每个着陆页都需要一个有效的\u003ca href=\\\"/zh/blog/conversion-rate-optimization\\\" target=\\\"_blank\\\"\u003e行动号召（CTA）\u003c/a\u003e。你的CTA应能引导用户采取你希望他们采取的行动。根据你的着陆页，CTA可以是“了解更多”、“立即购买”或“订阅”。如果有必要，你还可以在此处加入定价信息。\u003c/p\u003e\\n\u003cp\u003eCTA的位置取决于你的受众需求。你可以通过测试不同的位置来确定哪个位置能带来更好的转化率。一般来说，你应该在页面首屏以及整个着陆页中都放置一个CTA，具体取决于页面的长度。\u003c/p\u003e\\n\u003ch2 id=\\\"2\\\"\u003e20个着陆页设计实例\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003eBrightland\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003eOlipop\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003ePath\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003eLUSH Cosmetics\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003eNetflix（网飞）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003eGrind\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003eCreatorpreneur Academy\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003eJolie\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#14\\\"\u003eAhrefs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#15\\\"\u003eTabs\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#16\\\"\u003ePeepers\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#17\\\"\u003eConvertKit\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#18\\\"\u003eJones Road Beauty\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#19\\\"\u003eBEAM Content\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#20\\\"\u003eBasecamp\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#21\\\"\u003eMaev\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#22\\\"\u003eMoney with Katie\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#23\\\"\u003eCreator Wizard\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#24\\\"\u003eDescript\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#25\\\"\u003eShopify POS\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e1. Brightland\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e你的品牌有在新闻出版物上被报道过吗？如果有，请在你的着陆页上展示这些出版物的标志，并引用该等文章中的内容，按\u003ca href=\\\"https://www.sharmabrands.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eSharma Brands\u003c/a\u003e的首席执行官尼·夏尔马（Nik Sharma）的话说，这就是“炫耀栏”。这些出版物可以为你的品牌增加可信度，而提及这些出版物可以让想了解更多信息的购物者眼前一亮。\u003c/p\u003e\\n\u003cp\u003e例如\u003ca href=\\\"https://brightland.co/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eBrightland\u003c/a\u003e公司销售来自美国加州的特级初榨橄榄油。它得到了《纽约时报》和《华尔街日报》等出版物的积极评价，并在其着陆页设计中充分利用了这些优势。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Brightland网站上的《华尔街日报》、《纽约时报》、《美食与美酒》和《快公司》的标志。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/brightland_77298c0a-de64-4f1a-ba73-e1f60e0e90fd.jpg?v=1730870077\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eBrightland获得了许多出版物的积极评价，并在其炫耀栏中充分利用了这些报道。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e2. Olipop\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/olipop-product-development\\\" target=\\\"_blank\\\"\u003eOlipop\u003c/a\u003e销售富含植物成分和益生元的健康汽水，有助于维护人体内健康的微生物群。该品牌使用以优势为导向的文案来直接应对顾客的疑虑（“但这款汽水含多少糖？”），并将其饮料定位为汽水爱好者的救星，吸引那些想要戒掉汽水的饮用者。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/olipop_6c6829c5-0182-4510-9960-de63ea6a8868.jpg?v=1730870163\\\" alt=\\\"包含产品特性的西瓜青柠汽水产品页面，图像轮播展示。\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eOlipop的着陆页设计有趣且时尚。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以复制其他着陆页的创意，例如清晰、醒目的文本、深入的产品信息（滚动时显示）、带有实际评论数量的星级评分以增强可信度、一个不占地方的小标题、直观易浏览的布局，以及精彩的\u003ca href=\\\"/zh/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\" target=\\\"_blank\\\"\u003e产品图片\u003c/a\u003e。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e3. Path\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://pathedits.com/pages/newsletter\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003ePath\u003c/a\u003e是一家虚拟照片编辑工作室，拥有自己的Shopify商店。其核心业务是产品照片编辑服务。它用电子邮件来作为与潜在客户沟通的渠道之一。Path有一个专门的着陆页，用于促进用户注册订阅其电子邮件资讯简报。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Path的产品着陆页，带有简短的标题和电子邮件注册表单。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/path_7ee8bee2-01eb-41f6-b8f8-23e03525a10f.jpg?v=1730870249\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003ePath使用专门的着陆页来促进用户注册订阅其电子邮件资讯简报。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以看到，该页面明确专注于其目标——促进订阅，而并未提供太多的干扰因素来阻碍这一目标的实现。从该公司的官方网站并不能直接访问该页面，但该公司会通过开展有针对性的活动来推广该着陆页，以促进用户注册订阅其资讯简报。\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e4. LUSH Cosmetics\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e认证对于购物者有很大的影响力，有些人是不会购买未经过认证的产品的。“跳跃的兔子”（Leaping Bunny）、非转基因（non-GMO）或共益企业（B Corp）认证等都是例子。如果你获得了任何认证，请将其放在你的着陆页上。\u003c/p\u003e\\n\u003cp\u003eLUSH Cosmetics在其着陆页设计中就采取了这种方法。在其 \u003ca href=\\\"https://www.lush.com/uk/en/c/plastic-free\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e“无塑料”页面\u003c/a\u003e的底部，客户可以看到该品牌的核心价值观——包括其产品是100%素食、手工制作和不进行动物测试的事实。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/lush_057fdf37-3351-4e8d-820c-89f0e49918e1.jpg?v=1730870367\\\" alt=\\\"LUSH的价值观，包括不进行动物测试和手工化妆品。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eLUSH在其着陆页底部展示其价值主张。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e5. Netflix（网飞）\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eNetflix被认为是订阅行业的先驱。其在全球190多个国家和地区拥有超过\u003ca href=\\\"https://backlinko.com/netflix-users\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e2.6亿\u003c/a\u003e付费用户，因此它对设计能够说服人们订阅的着陆页颇为精通。\u003c/p\u003e\\n\u003cp\u003e以其\u003ca href=\\\"https://www.netflix.com/gift-cards\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e礼品卡着陆页\u003c/a\u003e的设计为例。该页面上有两个简单的行动号召（无论你是想通过Netflix购买该礼品卡还是在亚马逊上购买）以及有关如何使用礼品卡的小说明。页面内容简短扼要，提供了客户在购买前需要了解的所有信息。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Netflix的着陆页提供了在线或通过亚马逊购买礼品卡的选项。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/netflix_a920cf40-94ee-44a9-9ccc-407798ca2397.jpg?v=1730870457\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cp\u003eNetflix的着陆页简短扼要，旨在销售礼品卡。\u003c/p\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e6. Grind\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://grind.co.uk/pages/grind-sustainability\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eGrind\u003c/a\u003e是一家通过在线商店和咖啡馆进行销售的咖啡品牌。它有一个着陆页，讲述了该品牌的核心价值观和差异化卖点之一——可持续性。\u003c/p\u003e\\n\u003cp\u003e这个着陆页设计特别出色的地方在于其视觉元素的使用。其页面首屏上方有一个滚动条，其中以颜色编码的按钮可以帮助人们导航到他们最感兴趣的部分，吸引人的副标题复制了其目标市场的词汇——例如“我们对待咖啡是认真的。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"GIF轮播展示了Grind的品牌价值。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/grind.gif?v=1730870609\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eGrind通过这个滚动轮播展示其品牌价值。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e7. Creatorpreneur Academy\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e数字产品可能价格不菲；而人们在购买更高价的商品之前需要大量信息。创作者\u003ca href=\\\"https://creatorpreneur.aliabdaal.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e阿里·阿卜达尔（Ali Abdaal）\u003c/a\u003e为此设计了一个理想的着陆页——以一种不会让访客感到不知所措的方式来传递必要的信息。\u003c/p\u003e\\n\u003cp\u003e当有人访问这个着陆页时，首先看到的是标题：“将你的创意副业提升到新的水平。”它提出了一个能引起目标受众共鸣的挑战和目标。如果有人想要在不阅读文本的情况下了解更多有关课程的信息，他们可以点击链接观看YouTube视频以获取更详细的解释。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/youtubelandingpage.jpg?v=1730870706\\\" alt=\\\"着陆页上有一位创作者在谈论在线课程的YouTube缩略图。\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e着陆页访客可以在页面首屏观看此视频。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e8. Jolie\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e着陆页的主要目标是促使某人完成某项操作。就电子商务而言，这并不意味着你的着陆页设计应该总围绕着你所售产品的功能和优点而展开。\u003c/p\u003e\\n\u003cp\u003e以Jolie为例，这是一个直接面向消费者的品牌，销售淋浴过滤系统。它为其\u003ca href=\\\"https://jolieskinco.com/pages/water-report\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e水质报告\u003c/a\u003e构建了一个着陆页——让人们了解自己所用的水中含有哪些化学物质。\u003c/p\u003e\\n\u003cp\u003e该页面讲述了某些化学物质的危害及其对人们皮肤和头发的影响。而一旦人们了解到了这些信息，此类问题在他们眼里就会变得更加紧迫，导致他们更有可能通过集成在该着陆页设计中的电子邮件注册表单来填写水质报告。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Jolie的水质报告着陆页。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/jolienewsletter.jpg?v=1730870777\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eJolie的资讯简报着陆页承诺会告诉你，你的用水中含有什么。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"14\\\"\u003e\u003cstrong\u003e9. Ahrefs\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e定制一个具有高转化率的着陆页并不需要专业的设计技能。以Ahrefs为例，这是一款搜索引擎优化（SEO）工具，其每个关键功能和用例都有着陆页。\u003c/p\u003e\\n\u003cp\u003e其关键词研究功能的着陆页设计采用了小图形，将关键点分割为多个文本块。换行符中还有一个小巧的Ahrefs徽标——这是强化品牌一致性和提高品牌徽标知名度的一种聪明方法，无需插入徽标的完整版本。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/ahrefs_976e53d0-e80b-442f-b892-9c9987b8857a.jpg?v=1730870861\\\" alt=\\\"Ahrefs的关键词研究工具的着陆页。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eAhrefs在其着陆页上做出了简单而有效的设计选择。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"15\\\"\u003e\u003cstrong\u003e10. Tabs\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://uk.tabs.co/pages/ingredients\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eTabs\u003c/a\u003e的成分页面是将\u003ca href=\\\"/zh/blog/conversion-rate-optimization\\\" target=\\\"_blank\\\"\u003e社会认同\u003c/a\u003e融入着陆页设计的典范。它有一个粉色的公告栏，与其背景的单色设计形成鲜明对比，显示了其提供退款保证、数千条五星评价和20多万名满意客户的信息。\u003c/p\u003e\\n\u003cp\u003e在主要的CTA按钮下方还有一个五星评价版块，能让人们更加确信如果他们购买该品牌的巧克力，一定会像其他好评客户一样感到满意。这种布局具有战略意义——因为它很可能是人们在点击CTA按钮之前看到的最后一项内容。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Tabs在着陆页的各个部分展示了其4星以上的评价。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/tabs.jpg?v=1730870975\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eTabs在这个着陆页示例中全力展示了其社会认同。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"16\\\"\u003e\u003cstrong\u003e11. Peepers\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e你可以在着陆页设计中加入简洁的\u003ca href=\\\"/zh/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\\\" target=\\\"_blank\\\"\u003e产品描述\u003c/a\u003e文案，该文案应能立即传达出你的产品是什么。你可以在页面下方留出更多空间来提供详细信息，直接解决可能阻碍客户完成购买的任何疑虑。\u003c/p\u003e\\n\u003cp\u003e眼镜品牌\u003ca href=\\\"https://www.peepers.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003ePeepers\u003c/a\u003e就采用了这一策略。其页面首屏是大量的产品图片，而下方则是详细信息和描述，列出了选择Peepers镜片的所有好处。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/peepers_956638a2-e316-4c32-801a-0ba70cf0786c.jpg?v=1730871053\\\" alt=\\\"Peepers利用页面首屏下方的空间分享了深入的产品信息，如镜片细节、尺寸和客户评价。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003ePeepers没有浪费页面首屏下方的空间。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"17\\\"\u003e\u003cstrong\u003e12. ConvertKit\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e虽然最佳做法是坚持在着陆页上使用少量的互补色，但\u003ca href=\\\"https://convertkit.com/use-cases/bloggers\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eConvertKit\u003c/a\u003e展示了如何使用色调和阴影来产生更多变化——同时又不会偏离品牌的整体风格。\u003c/p\u003e\\n\u003cp\u003e这个着陆页设计的优点在于使用了留白。ConvertKit的设计师并未在副标题上方完全留空，而是为访客添加了手写注释。这是一个聪明的\u003ca href=\\\"/zh/blog/abandoned-cart-emails\\\" target=\\\"_blank\\\"\u003e微文案\u003c/a\u003e——也是一种设计灵感——有助于着陆页访客感受到品牌的个性。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"ConvertKit在副标题下方加了一条手写注释。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/convertkit_a7a33bb0-1b01-492b-b5ba-4aaa307a285c.jpg?v=1730871130\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eConvertKit利用手写注释来最大限度地利用空白的地方。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"18\\\"\u003e\u003cstrong\u003e13. Jones Road Beauty\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e有些美容品牌\u003ca href=\\\"/zh/sell/cosmetics\\\" target=\\\"_blank\\\"\u003e在线销售化妆品\u003c/a\u003e时会因为化妆品在屏幕上显示的色调与现实中看到的不一样而面临退货问题。 \u003ca href=\\\"https://www.jonesroadbeauty.com/pages/quiz-landing\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eJones Road Beauty\u003c/a\u003e通过一个小测验帮助人们找到合适的色调，解决了这个问题。\u003c/p\u003e\\n\u003cp\u003eJones Road Beauty的小测验着陆页设计简单明了。虽然它违背了最佳做法，只加入了一个CTA，但它很好地解释了所提供的小测验、测验的使用方法以及如何进行测验。在小测验的副标题下方还有一个小星级评分，以强调该测验在解决色调不匹配问题方面的有效性。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/jonesroadbeauty_6bfc19ac-e8ca-4554-add3-a975aa69d4ae.jpg?v=1730871211\\\" alt=\\\"Jones Road Beauty的奇迹膏测验着陆页，带有行动号召按钮。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e这就是Jones Road Beauty如何说服人们参与其测验的方式。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"19\\\"\u003e\u003cstrong\u003e14. BEAM Content\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e就像你的文案应该与品牌保持一致，图像、字体和颜色也应如此。虽然你在着陆页设计中可能会有更多的发挥创造力的空间，但在所有接触点上提供一致的品牌体验仍然很重要。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.beamcontent.co/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eBEAM Content\u003c/a\u003e就是一个值得借鉴的着陆页示例。该机构使用了复杂巧妙的色调和与之相匹配的图形元素。字体简单而优雅，采用了手绘字体的微文案能吸引人们对重要文案的关注——例如“品牌社交”，这是该着陆页的主要服务内容。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"BEAM的着陆页，标题为“你的品牌社交不仅仅是另一个复选框”。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/beam.jpg?v=1730871338\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eBeam在其着陆页标题中抓住了一个痛点。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"20\\\"\u003e\u003cstrong\u003e15. Basecamp\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e对于任何着陆页设计来说，客户推荐都是关键部分。一项研究发现，当产品页面展示了对昂贵产品的评价时，转化率可提高\u003ca href=\\\"https://thegood.com/insights/product-reviews-improve-conversion-rates/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e380%\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e客户评价有个缺点就是，你无法改变某人说过的话。删减他人的话并展示出来是不好的做法。然而，\u003ca href=\\\"https://basecamp.com/features\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eBasecamp\u003c/a\u003e展示了如何突出客户推荐中最有力的部分，使其更为突出。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/basecamp.jpg?v=1730871422\\\" alt=\\\"客户推荐，最有力的部分用黄色突出显示。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eBasecamp突出显示了其客户推荐的重要部分。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"21\\\"\u003e\u003cstrong\u003e16. Maev\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.meetmaev.com/food\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eMaev\u003c/a\u003e是一个很好的着陆页灵感来源，特别是当你需要以简洁明了的方式展示大量信息时。\u003c/p\u003e\\n\u003cp\u003e该零售商并未简单地列出其狗粮的成分，而是使用了图片。人们一眼就能认出蓝莓或羽衣甘蓝，这样可以帮助他们克服在网上购买宠物食品时的一个常见痛点：无法想象他们的狗狗到底在吃什么食品。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"border block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"狗粮成分的图像行，包括青豆、牛肉和羽衣甘蓝。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/maev.jpg?v=1730871528\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eMaev通过图片来展示，而不是仅仅口头描述。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"22\\\"\u003e17. Money\u003cstrong\u003e with Katie\u003c/strong\u003e\\n\u003c/h3\u003e\\n\u003cp\u003e资讯简报的着陆页有一个明确的目标：让某人订阅你的电子邮件列表。Morning Brew品牌下的资讯简报 \u003ca href=\\\"https://www.morningbrew.com/money-with-katie\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eMoney with Katie\u003c/a\u003e，在没有投资完成整个着陆页设计的情况下完美地实现了这一目标。\u003c/p\u003e\\n\u003cp\u003eMoney with Katie的整个着陆页仅包含页面首屏的内容。访客无需滚动浏览，也不会被过多的信息淹没。标题准确地承诺了他们会获得什么；照片则展示了他们所订阅的内容。他们唯一需要做的就是填写订阅表单。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/moneywithkatie.jpg?v=1730871638\\\" alt=\\\"Money with Katie的粉色主题着陆页，带有图像和注册表单。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e这个资讯简报着陆页短小精悍。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"23\\\"\u003e\u003cstrong\u003e18. Creator Wizard\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e贾斯汀·穆尔（Justin Moore）是一位销售数字产品的赞助教练。 \u003ca href=\\\"https://www.creatorwizard.com/giftedtopaid\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eGifted to Paid\u003c/a\u003e是其高级在线课程，指导创作者如何获得赞助合同并通过其在线内容赚钱。\u003c/p\u003e\\n\u003cp\u003eGifted to Paid在整个着陆页中谈及了这两个目标。特别是向访客提供有关课程教程的信息的版块。这个版块信息量很大，因此贾斯汀做出了明智的设计选择——比如将重要文本加粗并使用GIF，以便访客更容易理解。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Gifted to Paid的创作者贾斯汀·穆尔正在跳舞的GIF。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/creatorwizard.gif?v=1730871746\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003e贾斯汀使用GIF和加粗文本来分隔页面内容。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"24\\\"\u003e\u003cstrong\u003e19. Descript\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e标题需要在你的着陆页上占据更多空间，因此它们是设计时需要关注的重要元素。例如，\u003ca href=\\\"https://www.descript.com/work\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eDescript\u003c/a\u003e的着陆页标题就巧妙且微妙地解决了潜在客户在转化之前可能遇到的障碍：价格是多少？“免费”计划到底包括什么内容？\u003c/p\u003e\\n\u003cp\u003e由于价格受到众多变量的影响，其网站还提供了一个互动式定价计算器，以帮助人们计算视频编辑软件的价格。这比静态内容更具吸引力，并有助于品牌实现大规模的个性化。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/descript_1e9ef0ea-9b4f-4235-9ee9-ca490d3ebea3.jpg?v=1730872811\\\" alt=\\\"视频编辑软件年度计划的定价计算器。\\\" style=\\\"float: none;\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eDescript的定价计算器使着陆页具有互动性。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"25\\\"\u003e\u003cstrong\u003e20. Shopify POS\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e设计\u003ca href=\\\"/zh/pos\\\" target=\\\"_blank\\\"\u003e销售点（POS）\u003c/a\u003e着陆页的Shopify设计师面临着艰巨任务，需要满足三个不同的CTA：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e开始免费试用\u003c/li\u003e\\n\u003cli\u003e与销售团队联系\u003c/li\u003e\\n\u003cli\u003e登录现有的Shopify POS账户\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e按钮颜色在这里起到了巨大的作用。高对比度的按钮（白色文本在深色背景上）在中性设计中最为突出，因此成为了首选和最重要的CTA：“开始新的试用”的设计方案。\u003c/p\u003e\\n\u003cp\u003e“与销售团队联系”的按钮则采用相同大小的按钮框，但颜色与之相反。第三个也是最不重要的一个，就设计成了在每个按钮下方的一小段链接文本。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Shopify POS的着陆页展示了一个logo墙和产品照片。\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopifypos.jpg?v=1730872906\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eShopify POS的着陆页使用了高对比度按钮来区分不同优先级的CTA。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch2 id=\\\"3\\\"\u003e7个着陆页设计最佳实践\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#26\\\"\u003e考虑信息流\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#27\\\"\u003e优化购买框以提高转化率\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#28\\\"\u003e注重视觉元素\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#29\\\"\u003e使用响应式设计\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#30\\\"\u003e分析流量和设备来源\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#31\\\"\u003e测试你的着陆页设计\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#32\\\"\u003e优先进行用户体验研究\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"26\\\"\u003e1. 考虑信息流\u003c/h3\u003e\\n\u003cp\u003e无论哪种方式对你的客户最有效，你都应该对任何着陆页顶部的文案和内容思考周全。但试图将许多内容塞入首屏页面可能会适得其反，给用户带来杂乱无章的体验。\u003c/p\u003e\\n\u003cp\u003e“营销人员应该少考虑‘页面首屏’，而应更多考虑着陆页的整体信息层次和内容流动，”CRO顾问\u003ca href=\\\"https://www.michaelaagaard.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e迈克尔·阿加德（Michael Aagaard）\u003c/a\u003e说。\u003c/p\u003e\\n\u003cp\u003e在构建着陆页时，请思考以下问题。答案将取决于你对目标受众的整体用户旅程的理解，以及你希望着陆页发挥的作用。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e你是否回答了正确的问题并解决了正确的障碍？\u003c/li\u003e\\n\u003cli\u003e你是否管理了客户期望并跟进了广告来源中所做的“承诺”？\u003c/li\u003e\\n\u003cli\u003e你是否按正确的顺序提供内容，并为转化目标受众积累动力？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"27\\\"\u003e2. 优化购买框以提高转化率\u003c/h3\u003e\\n\u003cp\u003e购买框是每个着陆页的一个小版块，但需要产生重大影响。以斯拉称其为产品着陆页中最重要的部分。它是页面上的一个字面框，内含一组高度优化的转化资产，其中包括一个购买按钮。\u003c/p\u003e\\n\u003cp\u003e通常情况下，如果你在电脑桌面上查看，购买框包括左侧的产品图片轮播以及右侧的摘要、销售文案、定价、评价星级、购买按钮或\u003ca href=\\\"https://shop.app/shop-pay\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eShop Pay\u003c/a\u003e（购物支付）按钮，以及按钮下方的独特销售主张。\u003c/p\u003e\\n\u003cp\u003e“大多数企业的购买框中没有销售文案，没有社会认同，没有独特的销售主张，添加到购物车按钮下方的图片格式不佳，产品图片轮播上的图片也不好看，”以斯拉说。“购买框就是一切。”\u003c/p\u003e\\n\u003cp\u003e有几个模板元素可以让你的文案和图片真正地大放异彩。一个高度优化的购买框包括以斯拉所称的“转化资产堆叠”。以下是一个在电脑桌面上的例子：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\" data-mce-style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/rosette.jpg?v=1730873012\\\" alt=\\\"白色瓶装橄榄油的产品着陆页。\\\" style=\\\"float: none;\\\" class=\\\"border block--bordered\\\" data-mce-style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\\n\u003cp\u003eBrightland为搜索橄榄油的用户提供了这个着陆页。\u003c/p\u003e\\n\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"28\\\"\u003e\u003cstrong\u003e3. 注重视觉元素\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e你所加入的产品图片可能是潜在买家在考虑完成购买时唯一拥有的信息。你可以在着陆页设计中使用其他元素来分隔文本信息，例如：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e项目符号或编号列表\u003c/li\u003e\\n\u003cli\u003e徽标或图形\u003c/li\u003e\\n\u003cli\u003e图片\u003c/li\u003e\\n\u003cli\u003eCTA按钮\u003c/li\u003e\\n\u003cli\u003e评论\u003c/li\u003e\\n\u003cli\u003e视频推荐\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e在电子商务中，图片可为买家在无法亲自接触商品时提供对商品的想象。如果你的图片无法充分体现产品的魅力，那么客户也很难感受到这一点。\u003c/p\u003e\\n\u003ch3 id=\\\"29\\\"\u003e4. 使用响应式设计\u003c/h3\u003e\\n\u003cp\u003e你很可能是在笔记本电脑或计算机屏幕上设计着陆页的，但现实情况是：并非所有人都会在电脑桌面上访问着陆页。大约有\u003ca href=\\\"https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e一半的互联网流量\u003c/a\u003e是在移动设备上发生的。响应式设计可以让你的着陆页适用于任何设备。\u003c/p\u003e\\n\u003cp\u003e你可以使用你的\u003ca href=\\\"/zh/website-builder\\\" target=\\\"_blank\\\"\u003e建站工具\u003c/a\u003e来查看图片轮播和CTA在电脑桌面和移动设备上的呈现效果，以确保它们在两者上都经过优化。其他响应式\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\" target=\\\"_blank\\\"\u003e网站设计\u003c/a\u003e的技巧包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e使用可折叠菜单\u003c/li\u003e\\n\u003cli\u003e对小细节进行调整，以确保用户获得更顺畅的体验\u003c/li\u003e\\n\u003cli\u003e使用\u003ca href=\\\"https://tinypng.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eTinyPNG\u003c/a\u003e等图像压缩工具来降低图片大小以加快加载速度\u003c/li\u003e\\n\u003cli\u003e避免视频自动播放\u003c/li\u003e\\n\u003cli\u003e使用便于手指点击的大按钮\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"30\\\"\u003e5. 分析流量和设备来源\u003c/h3\u003e\\n\u003cp\u003e根据客户购物时使用的设备来设计着陆页是开始转化调研的一种方式。\u003c/p\u003e\\n\u003cp\u003e如果大多数客户通过移动设备来访问你的网站，那么你就需要优化你的着陆页以提供良好的移动体验。或者，如果你发现购物者更喜欢用电脑，你就可以更好地构建一个\u003ca href=\\\"/zh/blog/dawn-shopify-theme\\\" target=\\\"_blank\\\"\u003e增强电脑桌面体验\u003c/a\u003e的着陆页。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"https://sharmabrands.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eSharma Brands\u003c/a\u003e的尼·夏尔马建议更深入地研究流量，以了解访问你网站的人们来自哪个平台——无论是TikTok、Facebook、博客文章还是其他渠道。\u003c/p\u003e\\n\u003cp\u003e“如果不能让你的页面与他们来自的平台相匹配，就会导致你网站的跳出率飙升，整个平台的广告支出回报率（ROAS）也会持续走低，”他说。这种结合背景来了解客户需求的方法可以在整体上提升客户体验。\u003c/p\u003e\\n\u003ch3 id=\\\"31\\\"\u003e6. 测试你的着陆页设计\u003c/h3\u003e\\n\u003cp\u003e你的着陆页上线并吸引了一些有意义的流量后，你就可以开始对着陆页设计的不同部分进行A/B测试，以确保其转化率尽可能达到最高。\u003c/p\u003e\\n\u003cp\u003e进行A/B测试并不只是为了找到效果最好的标语或CTA位置。\u003ca href=\\\"https://speero.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eSpeero by CXL\u003c/a\u003e的常务董事本·拉贝（Ben Labay）指出：“如果你要进行测试，测试的目的不应是为了证明观点，而是为了测试策略的有效性或测试与客户问题或商业机会直接相关的假设。”\u003c/p\u003e\\n\u003cp\u003e本·拉贝表示，测试应与影响你企业增长模式的因素成正比。如果你想获取更多客户、实现Instagram变现或留住现有客户，那么你的着陆页体验和测试假设也需要相应作出改变。\u003c/p\u003e\\n\u003ch3 id=\\\"32\\\"\u003e7. 优先考虑用户体验研究\u003c/h3\u003e\\n\u003cp\u003e本文中的着陆页设计技巧已经过专家测试并迭代成功。但在实施这些设计元素时，请务必了解它们与你的整体目标之间的联系。\u003c/p\u003e\\n\u003cp\u003e了解你的目标受众需求是构建高转化率着陆页的基础。\u003c/p\u003e\\n\u003cp\u003e“你越了解\u003ca href=\\\"/zh/blog/how-to-sell-online\\\" target=\\\"_blank\\\"\u003e目标受众\u003c/a\u003e，你构建的着陆页就会越好。不要被最新的设计趋势所迷惑，”迈克尔说。“相反，你要确保你掌握了所有基础知识，并进行深入的用户调研，这样才能做出能够影响客户行为的明智决策，而不只是调整一下页面布局。”\u003c/p\u003e\\n\u003ch2 id=\\\"4\\\"\u003e构建精美的着陆页设计\u003c/h2\u003e\\n\u003cp\u003eShopify可为你提供开始设计着陆页所需的所有工具、应用、集成和主题。你可以随时随地从零开始或使用模板，自定义适合你独特品牌的着陆页，并管理该页面的一切内容。\u003c/p\u003e\\n\u003cp\u003e你还可以浏览\u003ca href=\\\"https://apps.shopify.com\\\" target=\\\"_blank\\\"\u003e成千上万的Shopify应用\u003c/a\u003e，以添加着陆页特性和功能，帮助你提高转化率，充分利用你的预算。\u003c/p\u003e\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/how-to-start-a-business\\\"\u003e新人创业怎么起步？启动创业之旅的12个步骤助力你白手起家\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/american-holiday-promotions\\\"\u003e2023 年十大美国促销节日和热门选品新鲜出炉，爆单秘诀不容错过\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/what-is-roi\\\"\u003eROI 是什么，如何提高 Shopify 在线商店投资回报率？\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/tiktok-ads\\\"\u003e海外版抖音广告新手指南：7 步创建 TikTok 推广系列\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/how-to-transform-traditional-industries\\\"\u003e数字化时代，传统行业如何转型？\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/canadian-holiday-marketing\\\"\u003e加拿大市场特点分析：7 大节日营销指南助力 Shopify 商家爆单\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\"\u003e电子商务网站设计：27 个最佳在线商店示例（及其优点）\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/what-is-a-domain\\\"\u003e域名是什么？关于域名运作方式及选择技巧的全面介绍\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/shipping-and-fulfillment\\\"\u003e电子商务配送和履行的初学者指南\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/export-taxes\\\"\u003e出口关税退税指南：跨境商家如何合法办理退税\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"4\\\"\u003e着陆页设计——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e什么是着陆页设计？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e着陆页设计由构成网页的元素（视觉和文字）组成，这些元素经过优化，用于转化新客户并鼓励重复购买。简洁的视觉布局、以优势为导向的文案和高质量的产品图片是吸引人的着陆页设计的三大指导原则。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何创建着陆页？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cli\u003e选择Shopify等平台来创建你的着陆页。\u003c/li\u003e\\n\u003cli\u003e用标题、行动号召和任何其他必要元素来设计你的页面。\u003c/li\u003e\\n\u003cli\u003e使用有效的标题。标题应简洁且引人注目。\u003c/li\u003e\\n\u003cli\u003e在页面中加入图片、视频和客户推荐等内容。\u003c/li\u003e\\n\u003cli\u003e使用关键词和其他搜索引擎优化的最佳做法，以确保你的着陆页能被搜索引擎发现。\u003c/li\u003e\\n\u003cli\u003e测试你的着陆页，并根据结果进行优化。\u003c/li\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e着陆页应包含哪些内容？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e着陆页通常包括标题、简要介绍、行动号召和供访客提供联系信息的表单。它还可以包括视频、图片、客户推荐、社会认同和产品演示等其他元素。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e着陆页设计对转化率有什么影响？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e着陆页的平均转化率为5.89%，而其设计会影响到你与这一基准的接近程度。最佳的着陆页设计是响应式的，使用视觉元素来分隔文本，并经过A/B测试以获得最佳效果。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e是否应对着陆页设计进行A/B测试？\u003c/h3\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/how-to-start-a-business\\\"\u003e新人创业怎么起步？启动创业之旅的12个步骤助力你白手起家\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/american-holiday-promotions\\\"\u003e2023 年十大美国促销节日和热门选品新鲜出炉，爆单秘诀不容错过\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/what-is-roi\\\"\u003eROI 是什么，如何提高 Shopify 在线商店投资回报率？\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/tiktok-ads\\\"\u003e海外版抖音广告新手指南：7 步创建 TikTok 推广系列\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/how-to-transform-traditional-industries\\\"\u003e数字化时代，传统行业如何转型？\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/canadian-holiday-marketing\\\"\u003e加拿大市场特点分析：7 大节日营销指南助力 Shopify 商家爆单\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/best-ecommerce-sites\\\"\u003e电子商务网站设计：27 个最佳在线商店示例（及其优点）\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/what-is-a-domain\\\"\u003e域名是什么？关于域名运作方式及选择技巧的全面介绍\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/shipping-and-fulfillment\\\"\u003e电子商务配送和履行的初学者指南\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/export-taxes\\\"\u003e出口关税退税指南：跨境商家如何合法办理退税\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003eA/B测试是指创建两个版本的着陆页设计（每次只作出一个小改动），并监测哪个版本的转化率更高。这样做可以帮助你在数据的支持下设计其他着陆页。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"latestArticles\",[],\"contentNavigationLinks\",[2023,2027,2030,2033],{\"_2024\":2025,\"_385\":2026},\"href\",\"#1\",\"高转化率的着陆页具备哪些特点？\",{\"_2024\":2028,\"_385\":2029},\"#2\",\"20个着陆页设计实例\",{\"_2024\":2031,\"_385\":2032},\"#3\",\"7个着陆页设计最佳实践\",{\"_2024\":2034,\"_385\":2035},\"#4\",\"着陆页设计——常见问题\",\"blogHandle\",\"settings\",{\"_2039\":2040,\"_2048\":2049,\"_2056\":2069,\"_2073\":2074,\"_2216\":2217,\"_2513\":2514,\"_2546\":2547,\"_2667\":2668,\"_2698\":2699,\"_2701\":2702},\"topSectionImages\",[2041,2044,2046],{\"_2042\":2043},\"src\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641\",{\"_2042\":2045},\"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641\",{\"_2042\":2047},\"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641\",\"images\",{\"_2050\":2051,\"_2052\":2053,\"_2054\":2055,\"_2056\":2057,\"_2060\":2061,\"_2062\":2063,\"_2064\":2065},\"guides-modal-default\",\"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg\",\"guides-modal-photography\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg\",\"guides-modal-seo\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg\",\"subscription\",{\"_1974\":2058},{\"_153\":2059},\"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040\",\"rightColSideBannerImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png\",\"rightColSideBannerGetInTouchImg\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png\",\"articleNavigation\",{\"_2066\":2067},\"banner\",{\"_153\":2068},\"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png\",{\"_2037\":2070},{\"_2071\":2072},\"subscriptionId\",\"DE84EF61-2A02-4778-8807-F01B108DE974\",\"citation\",{\"_2075\":2076,\"_2089\":2090,\"_2135\":2136,\"_2170\":2171,\"_2190\":2191},\"high-ticket-affiliate-programs\",[2077,2080,2083,2086],{\"_385\":2078,\"_387\":2079},\"Zip Recruiter - [High ticket affiliate marketing salary]\",\"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary\",{\"_385\":2081,\"_387\":2082},\"Zip Recruiter - [Affiliate Marketing Salary]\",\"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary\",{\"_385\":2084,\"_387\":2085},\"Smartway - [Affiliate Marketing Smart Way]\",\"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/\",{\"_385\":2087,\"_387\":2088},\"Ryan Robinson - [How I earned $35,218.31 blogging last month]\",\"https://www.ryrob.com/blog-income-report-march-2021/\",\"amazon-affiliate-marketing\",[2091,2094,2097,2100,2103,2106,2109,2111,2114,2117,2120,2123,2126,2129,2132],{\"_385\":2092,\"_387\":2093},\"Datanyze - [Affiliate Networks Software Market Share]\",\"https://www.datanyze.com/market-share/affiliate-networks--69\",{\"_385\":2095,\"_387\":2096},\"Amazon Associates - [Amazon’s affiliate marketing program]\",\"https://affiliate-program.amazon.com/\",{\"_385\":2098,\"_387\":2099},\"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]\",\"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon\",{\"_385\":2101,\"_387\":2102},\"Amazon Associates - [Associates Program Participation Requirements]\",\"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F\",{\"_385\":2104,\"_387\":2105},\"Themenhero - [Men’s Guide For Brands \u0026 Fashion]\",\"https://themenhero.com/\",{\"_385\":2107,\"_387\":2108},\"Zip Recruiter - [Amazon Affiliate Salary]\",\"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary\",{\"_385\":2101,\"_387\":2110},\"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements\",{\"_385\":2112,\"_387\":2113},\"Amazon - [Application Review Process]\",\"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM\",{\"_385\":2115,\"_387\":2116},\"Coffee Brewing Pro - [Coffee Brewing Pro]\",\"https://coffeebrewingpro.com/\",{\"_385\":2118,\"_387\":2119},\"Sprocker Lovers - [Sprocker Lovers]\",\"https://sprockerlovers.com/\",{\"_385\":2121,\"_387\":2122},\"McKinsey \u0026 Company - [What is omnichannel marketing?]\",\"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing\",{\"_385\":2124,\"_387\":2125},\"Package Free Shop - [Package Free Shop]\",\"https://packagefreeshop.com/\",{\"_385\":2127,\"_387\":2128},\"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]\",\"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products\",{\"_385\":2130,\"_387\":2131},\"The Every Day Farmhouse - [Homesteading Gift Ideas]\",\"https://theeverydayfarmhouse.com/homesteading-gift-ideas/\",{\"_385\":2133,\"_387\":2134},\"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]\",\"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon\",\"pinterest-affiliate-marketing\",[2137,2140,2143,2146,2149,2152,2155,2158,2161,2164,2167],{\"_385\":2138,\"_387\":2139},\"Pinterest- [Your audience is here]\",\"https://business.pinterest.com/audience/\",{\"_385\":2141,\"_387\":2142},\"Pinterest - [Community guidelines]\",\"https://policy.pinterest.com/en/community-guidelines\",{\"_385\":2144,\"_387\":2145},\"FTC - [Online advertising disclosure guidelines]\",\"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf\",{\"_385\":2147,\"_387\":2148},\"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]\",\"https://www.thewaystowealth.com/author/rjweiss/\",{\"_385\":2150,\"_387\":2151},\"Pinterest - [Pinterest Scheduling]\",\"https://later.com/pinterest-scheduling/\",{\"_385\":2153,\"_387\":2154},\"Hootsuite - [Pinterest Scheduler \u0026 Analytics]\",\"https://www.hootsuite.com/pinterest\",{\"_385\":2156,\"_387\":2157},\"Pinterest - [Rich Pins Help]\",\"https://help.pinterest.com/en/business/article/rich-pins\",{\"_385\":2159,\"_387\":2160},\"Pinterest - [Crochet Community Board]\",\"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/\",{\"_385\":2162,\"_387\":2163},\"Side Hustle Tips - [Side Hustle Tips]\",\"https://www.sidehustle.tips/\",{\"_385\":2165,\"_387\":2166},\"Pinterest - [Pinterest Analytics]\",\"https://analytics.pinterest.com/\",{\"_385\":2168,\"_387\":2169},\"Pinterest - [Creative Best Practices]\",\"https://business.pinterest.com/creative-best-practices\",\"make-money-on-facebook\",[2172,2175,2178,2181,2184,2187],{\"_385\":2173,\"_387\":2174},\"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]\",\"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users\",{\"_385\":2176,\"_387\":2177},\"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]\",\"https://blog.hootsuite.com/organic-reach-declining\",{\"_385\":2179,\"_387\":2180},\"Meta - [How to monetize your content on Facebook and Instagram]\",\"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694\",{\"_385\":2182,\"_387\":2183},\"Meta - [Facebook Success Stories]\",\"https://www.facebook.com/business/success?rdr=expss\",{\"_385\":2185,\"_387\":2186},\"Meta - [Eligibility requirements for Facebook 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Shopify.\",{\"_1093\":3697,\"_127\":3698},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_342\":3700,\"_1803\":3701,\"_3414\":3702},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_449\":3705,\"_3370\":3707},{\"_429\":3706},\"Please enter a valid email address.\",{\"_3148\":3708,\"_3431\":3709,\"_274\":3712},\"Get updates\",{\"_1093\":3710,\"_3373\":3711,\"_3379\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_342\":3714},\"Read more\",{\"_342\":3716},\"Related article\",{\"_3444\":3718,\"_3448\":3721,\"_3452\":3724,\"_451\":3728},{\"_1093\":3719,\"_1780\":3720,\"_3379\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1093\":3722,\"_1780\":3723,\"_3379\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.\",{\"_1093\":3725,\"_1780\":3726,\"_3379\":3727},\"Become a Shopify Affiliate\",\"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.\",\"Apply now\",{\"_1093\":3719,\"_1780\":3729,\"_3379\":1345},\"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3461\":3731,\"_3463\":3732,\"_3465\":3733,\"_3467\":3734,\"_3469\":3735,\"_3471\":3736,\"_3473\":3737,\"_3475\":3738},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3479\":3740},{\"_385\":494},{\"_1093\":3742,\"_3373\":3743,\"_1974\":3744,\"_3140\":3746,\"_3490\":3747,\"_3493\":3748,\"_2703\":3750,\"_2709\":3753,\"_3503\":3756,\"_3405\":3758,\"_3509\":3760,\"_3515\":3764,\"_3520\":3768},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3486\":3745},\"My alt.\",{\"_2024\":3489,\"_385\":1342},{\"_2024\":3492,\"_385\":1358},{\"_385\":3749,\"_2024\":3496},\"See plans\",{\"_1093\":3751,\"_3373\":3752,\"_385\":1358,\"_2024\":3492},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1093\":3754,\"_3373\":3755,\"_385\":1358,\"_2024\":3502},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3505\":3757},\"How does Shopify work\",{\"_1093\":3689,\"_3373\":3759},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2703\":3761,\"_2709\":3762},{\"_385\":1405,\"_2024\":3512},{\"_385\":3763,\"_2024\":3512},\"View features and plans\",{\"_2703\":3765,\"_2709\":3767},{\"_385\":1358,\"_2024\":3766},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_385\":1358,\"_2024\":3512},{\"_1093\":3769,\"_3373\":3752,\"_385\":1358,\"_2024\":3523},\"Start dropshipping with Shopify today\",{\"_1093\":3691,\"_3373\":3771,\"_375\":3772,\"_3527\":3773},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",{\"_385\":3694,\"_3529\":3774,\"_455\":3775},\"Email here\",{\"_1093\":3697,\"_127\":3698},{\"_1093\":3777,\"_56\":3778},\"Latest from Shopify\",{\"_385\":3779},\"See all\",{\"_3461\":3781,\"_3538\":3782,\"_3140\":3783,\"_361\":3687},\"Sell anywhere with Shopify\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_385\":1342,\"_2024\":3489},{\"_2024\":3489,\"_385\":3785},\"Click here to start selling online now with Shopify\",\"The point of sale for every sale.\",{\"_40\":3788},\"Sources\",{\"_125\":3790},\"AI Summary\",{\"_342\":3792,\"_125\":1348,\"_3554\":3793},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"get in touch\",{\"_3370\":3795},{\"_65\":3796,\"_960\":3799,\"_3804\":3805,\"_3812\":3813,\"_3818\":3819,\"_3823\":3824,\"_504\":3829,\"_3834\":3835,\"_3841\":3842,\"_3847\":3848,\"_3851\":3852,\"_3855\":3856,\"_3860\":3861,\"_3865\":3866,\"_3871\":3872,\"_3877\":3878,\"_3882\":3883,\"_3888\":3889,\"_3893\":3894,\"_3898\":3899,\"_3903\":3904,\"_3908\":3909,\"_3913\":3914,\"_3917\":3918,\"_3922\":3923,\"_3926\":3927,\"_3931\":3932,\"_3935\":3936,\"_3940\":3941,\"_429\":3946,\"_3950\":3951,\"_3955\":3956,\"_3959\":3960,\"_3964\":3965,\"_3969\":3970,\"_3975\":3976,\"_3980\":3981,\"_3986\":3987,\"_3993\":3994,\"_3999\":4000,\"_4003\":4004,\"_4008\":4009,\"_4013\":4014,\"_4017\":4018,\"_4021\":4022,\"_4027\":4028,\"_4032\":4033,\"_4038\":4039,\"_4043\":4044,\"_4048\":4049,\"_4052\":4053,\"_4058\":4059,\"_4062\":4063,\"_4068\":4069,\"_4073\":4074,\"_4079\":4080,\"_4084\":4085,\"_4088\":4089,\"_4092\":4093,\"_4097\":4098,\"_4101\":4102,\"_4105\":4106,\"_1009\":4110,\"_4115\":4116,\"_4119\":4120,\"_4123\":4124,\"_4127\":4128,\"_4132\":4133,\"_4137\":4138,\"_4143\":4144,\"_4148\":4149,\"_4153\":4154,\"_4158\":4159,\"_4163\":4164,\"_4168\":4169,\"_4173\":4174,\"_1992\":4177,\"_4181\":4182,\"_4187\":4188,\"_4191\":4192,\"_1014\":4195,\"_4200\":4201,\"_4205\":4206,\"_381\":4210,\"_4215\":4216,\"_4221\":4222,\"_4224\":4225,\"_4228\":4229,\"_4232\":4233,\"_4236\":4237,\"_4241\":4242,\"_4246\":4247,\"_3383\":4250,\"_4254\":4255,\"_4258\":4259,\"_393\":4262,\"_4266\":4267,\"_4270\":4271,\"_4274\":4275,\"_4278\":4279,\"_94\":4282,\"_4285\":4286,\"_4289\":4290},{\"_3373\":3797,\"_375\":3798},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1093\":3800,\"_1780\":3801,\"_3379\":3802,\"_3381\":3803},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1093\":3806,\"_1780\":3807,\"_3379\":3808,\"_3381\":3809,\"_3810\":3811},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1093\":3814,\"_1780\":3815,\"_3379\":3816,\"_3381\":3817,\"_3810\":3811},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1093\":3820,\"_1780\":3821,\"_3379\":3816,\"_3381\":3822,\"_3810\":3811},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1093\":3825,\"_1780\":3826,\"_3379\":3827,\"_3381\":3828},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1093\":3830,\"_1780\":3831,\"_3379\":3832,\"_3381\":3833},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1093\":3836,\"_1780\":3837,\"_3379\":3838,\"_3381\":3839,\"_3810\":3840},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Download now\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1093\":3843,\"_1780\":3844,\"_3379\":3845,\"_3381\":3846,\"_3810\":3811},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1093\":3849,\"_1780\":3850,\"_3379\":3845,\"_3381\":3846,\"_3810\":3811},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1093\":3853,\"_1780\":3854,\"_3379\":3845,\"_3381\":3846,\"_3810\":3811},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1093\":3857,\"_1780\":3858,\"_3379\":3816,\"_3381\":3859},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1093\":3862,\"_1780\":3863,\"_3379\":3845,\"_3381\":3864},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1093\":3867,\"_1780\":3868,\"_3379\":3869,\"_3381\":3870},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1093\":3873,\"_1780\":3874,\"_3379\":3875,\"_3381\":3876},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1093\":3879,\"_1780\":3880,\"_3379\":3838,\"_3381\":3881},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1093\":3884,\"_1780\":3885,\"_3379\":3886,\"_3381\":3887},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1093\":3890,\"_1780\":3891,\"_3379\":3845,\"_3381\":3892},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1093\":3895,\"_1780\":3896,\"_3379\":3845,\"_3381\":3897},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1093\":3900,\"_1780\":3901,\"_3379\":3845,\"_3381\":3902},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1093\":3905,\"_1780\":3906,\"_3379\":3845,\"_3381\":3907},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1093\":3910,\"_1780\":3911,\"_3379\":3832,\"_3381\":3912},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1093\":3915,\"_1780\":3916,\"_3379\":3816,\"_3381\":3881},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1093\":3919,\"_1780\":3920,\"_3379\":3816,\"_3381\":3921},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1093\":3924,\"_1780\":3925,\"_3379\":3816,\"_3381\":3881,\"_3810\":3811},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1093\":3928,\"_1780\":3929,\"_3379\":3832,\"_3381\":3930},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1093\":3933,\"_1780\":3934,\"_3379\":3845,\"_3381\":3881,\"_3810\":3811},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1093\":3937,\"_1780\":3938,\"_3379\":3832,\"_3381\":3939},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1093\":3942,\"_1780\":3943,\"_3379\":3838,\"_3381\":3944,\"_3810\":3945},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1093\":3947,\"_1780\":3948,\"_3379\":3802,\"_3381\":3949},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1093\":3952,\"_1780\":3953,\"_3379\":3838,\"_3381\":3954},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1093\":3957,\"_1780\":3958,\"_3379\":3845,\"_3381\":3846,\"_3810\":3811},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1093\":3961,\"_1780\":3962,\"_3379\":3802,\"_3381\":3963},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1093\":3966,\"_1780\":3967,\"_3379\":3816,\"_3381\":3968},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1093\":3971,\"_1780\":3972,\"_3379\":3973,\"_3381\":3974,\"_3810\":3811},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1093\":3977,\"_1780\":3978,\"_3379\":3973,\"_3381\":3979,\"_3810\":3811},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1093\":3982,\"_1780\":3983,\"_3379\":3838,\"_3381\":3984,\"_3810\":3985},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1093\":3988,\"_1780\":3989,\"_3379\":3990,\"_3381\":3991,\"_3810\":3992},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1093\":3995,\"_1780\":3996,\"_3379\":3838,\"_3381\":3997,\"_3810\":3998},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1093\":4001,\"_1780\":4002,\"_3379\":3816,\"_3381\":3881},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1093\":4005,\"_1780\":4006,\"_3379\":3816,\"_3381\":4007,\"_3810\":3992},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1093\":4010,\"_1780\":4011,\"_3379\":3816,\"_3381\":4012,\"_3810\":3998},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1093\":4015,\"_1780\":4016,\"_3379\":3845,\"_3381\":4012,\"_3810\":3998},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1093\":4019,\"_1780\":4020,\"_3379\":3845,\"_3381\":4012,\"_3810\":3998},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1093\":4023,\"_1780\":4024,\"_3379\":4025,\"_3381\":4026,\"_3810\":3811},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1093\":4029,\"_1780\":4030,\"_3379\":3832,\"_3381\":4031},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1093\":4034,\"_1780\":4035,\"_3379\":4036,\"_3381\":4037},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1093\":4040,\"_1780\":4041,\"_3379\":3845,\"_3381\":4042},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1093\":4045,\"_1780\":4046,\"_3379\":3838,\"_3381\":4047},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1093\":4050,\"_1780\":4051,\"_3379\":3816,\"_3381\":3846,\"_3810\":3811},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1093\":4054,\"_1780\":4055,\"_3379\":4056,\"_3381\":4057},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1093\":4060,\"_1780\":4061,\"_3379\":3816,\"_3381\":3881},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1093\":4064,\"_1780\":4065,\"_3379\":4066,\"_3381\":4067},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1093\":4070,\"_1780\":4071,\"_3379\":4072,\"_3381\":3984},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1093\":4075,\"_1780\":4076,\"_3379\":4077,\"_3381\":4078},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1093\":4081,\"_1780\":4082,\"_3379\":4077,\"_3381\":4083,\"_3810\":3811},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1093\":4086,\"_1780\":4087,\"_3379\":3816,\"_3381\":3881,\"_3810\":3811},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1093\":4090,\"_1780\":4091,\"_3379\":3816,\"_3381\":3881,\"_3810\":3811},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1093\":4094,\"_1780\":4095,\"_3379\":3845,\"_3381\":4096},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1093\":4099,\"_1780\":4100,\"_3379\":3845,\"_3381\":3881,\"_3810\":3811},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1093\":4103,\"_1780\":4104,\"_3379\":3845,\"_3381\":3881,\"_3810\":3811},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1093\":4107,\"_1780\":4108,\"_3379\":3832,\"_3381\":4109},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1093\":4111,\"_1780\":4112,\"_3379\":4113,\"_3381\":4114},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1093\":4117,\"_1780\":4118,\"_3379\":3845,\"_3381\":3881,\"_3810\":3811},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1093\":4121,\"_1780\":4122,\"_3379\":3845,\"_3381\":3811},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1093\":4125,\"_1780\":4126,\"_3379\":3816,\"_3381\":3881},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1093\":4129,\"_1780\":4130,\"_3379\":4131,\"_3381\":3921},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1093\":4134,\"_1780\":4135,\"_3379\":4077,\"_3381\":4136,\"_3810\":3811},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1093\":4139,\"_1780\":4140,\"_3379\":4141,\"_3381\":4142,\"_3810\":3811},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1093\":4145,\"_1780\":4146,\"_3379\":3845,\"_3381\":4147},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1093\":4150,\"_1780\":4151,\"_3379\":3845,\"_3381\":4152,\"_3810\":3811},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1093\":4155,\"_1780\":4156,\"_3379\":3990,\"_3381\":4157,\"_3810\":3811},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1093\":4160,\"_1780\":4161,\"_3379\":3990,\"_3381\":4162,\"_3810\":3811},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1093\":4165,\"_1780\":4166,\"_3379\":3816,\"_3381\":4167,\"_3810\":3811},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1093\":4170,\"_1780\":4171,\"_3379\":3845,\"_3381\":4172,\"_3810\":3811},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1093\":4175,\"_1780\":4176,\"_3379\":3845,\"_3381\":4152,\"_3810\":3811},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1093\":4178,\"_1780\":4179,\"_3379\":4025,\"_3381\":4180},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1093\":4183,\"_1780\":4184,\"_3379\":4036,\"_3381\":4185,\"_3810\":4186},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1093\":4189,\"_1780\":4190,\"_3379\":4025,\"_3381\":3984},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1093\":4193,\"_1780\":4194,\"_3379\":4025,\"_3381\":3984},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1093\":4196,\"_1780\":4197,\"_3379\":4198,\"_3381\":4199,\"_3810\":4186},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1093\":4202,\"_1780\":4203,\"_3379\":3838,\"_3381\":4204,\"_3810\":3992},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1093\":4207,\"_1780\":4208,\"_3379\":3838,\"_3381\":4209,\"_3810\":3840},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1093\":4211,\"_1780\":4212,\"_3379\":4213,\"_3381\":4214,\"_3810\":4186},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1093\":4217,\"_1780\":4218,\"_3379\":3838,\"_3381\":4219,\"_3810\":4220},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1093\":4211,\"_1780\":4212,\"_3379\":4213,\"_3381\":4223,\"_3810\":3811},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1093\":4226,\"_1780\":4227,\"_3379\":3816,\"_3381\":3846,\"_3810\":3811},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1093\":4230,\"_1780\":4231,\"_3379\":3838,\"_3381\":3846,\"_3810\":3811},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1093\":4234,\"_1780\":4235,\"_3379\":3990,\"_3381\":4162,\"_3810\":3811},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1093\":4238,\"_1780\":4239,\"_3379\":4240,\"_3381\":4152,\"_3810\":3811},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1093\":4243,\"_1780\":4244,\"_3379\":3845,\"_3381\":4245},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1093\":4248,\"_1780\":4249,\"_3379\":3808,\"_3381\":4077,\"_3810\":4186},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1093\":4251,\"_1780\":4252,\"_3379\":4253,\"_3381\":3984},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1093\":4256,\"_1780\":4257,\"_3379\":3838,\"_3381\":3876,\"_3810\":4186},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1093\":4260,\"_1780\":4261,\"_3379\":3808,\"_3381\":4077,\"_3810\":4186},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1093\":4263,\"_1780\":4264,\"_3379\":3802,\"_3381\":4265},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1093\":4268,\"_1780\":4269,\"_3379\":3816,\"_3381\":3846,\"_3810\":3811},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1093\":4272,\"_1780\":4273,\"_3379\":3816,\"_3381\":3846,\"_3810\":3811},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1093\":4276,\"_1780\":4277,\"_3379\":3845,\"_3381\":3846,\"_3810\":3811},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1093\":4280,\"_1780\":4281,\"_3379\":3816,\"_3381\":3881,\"_3810\":3811},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1093\":4283,\"_1780\":4284,\"_3379\":3832,\"_3381\":3930},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1093\":4287,\"_1780\":4288,\"_3379\":3845,\"_3381\":3881,\"_3810\":3811},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1093\":4291,\"_1780\":4292,\"_3379\":3845,\"_3381\":3984,\"_3810\":3811},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",{\"_4294\":4295},\"steps\",{\"_4296\":4297,\"_4303\":4304,\"_4333\":4334},\"first\",{\"_125\":4298,\"_1093\":4299,\"_1974\":4300},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_3486\":4301,\"_2042\":4302},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_4305\":4306,\"_1093\":4332},\"answers\",[4307,4312,4317,4322,4327],{\"_1796\":4308,\"_385\":4311},{\"_2042\":4309,\"_3486\":4310},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1796\":4313,\"_385\":4316},{\"_2042\":4314,\"_3486\":4315},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1796\":4318,\"_385\":4321},{\"_2042\":4319,\"_3486\":4320},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1796\":4323,\"_385\":4326},{\"_2042\":4324,\"_3486\":4325},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":4328,\"_385\":4331},{\"_2042\":4329,\"_3486\":4330},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_4335\":4336},\"cards\",[4337,4353,4363,4375,4384],{\"_4338\":4339,\"_4342\":4343,\"_3345\":4346},\"headingGroup\",{\"_3461\":4340,\"_3538\":4341},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3486\":4344,\"_2042\":4345},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[4347,4350],{\"_385\":4348,\"_387\":4349},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_385\":4351,\"_387\":4352},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_4338\":4354,\"_4342\":4357,\"_3345\":4359},{\"_3461\":4355,\"_3538\":4356},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3486\":4344,\"_2042\":4358},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[4360],{\"_385\":4361,\"_387\":4362},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_4338\":4364,\"_4342\":4367,\"_3345\":4369},{\"_3461\":4365,\"_3538\":4366},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3486\":4344,\"_2042\":4368},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[4370,4372],{\"_385\":1561,\"_387\":4371},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_385\":4373,\"_387\":4374},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_4338\":4376,\"_4342\":4379,\"_3345\":4381},{\"_3461\":4377,\"_3538\":4378},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3486\":4344,\"_2042\":4380},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[4382],{\"_385\":1342,\"_387\":4383},\"https://accounts.shopify.com/store-create\",{\"_4338\":4385,\"_4342\":4388,\"_3345\":4390},{\"_3461\":4386,\"_3538\":4387},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3486\":4344,\"_2042\":4389},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[4391],{\"_385\":4392,\"_387\":3512},\"Learn about Shopify\",{\"_3038\":4394,\"_3120\":4448,\"_1063\":4455,\"_3142\":4462,\"_3148\":4465,\"_3153\":4468,\"_3336\":3337},{\"_3040\":4395,\"_3042\":4396,\"_22\":4397,\"_429\":4400,\"_3050\":4403,\"_342\":4406,\"_1059\":4409,\"_3060\":4411,\"_3064\":4414,\"_3070\":4418,\"_3087\":4427,\"_3102\":4436,\"_3105\":4438,\"_3114\":4444,\"_3117\":4446},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_61\":4398,\"_274\":4399},\"Full name\",\"Please enter your full name\",{\"_61\":4401,\"_274\":4402},\"Business email\",\"Please enter a valid email address\",{\"_61\":4404,\"_274\":4405},\"Business phone\",\"Please enter your business phone number\",{\"_61\":4407,\"_274\":4408},\"Job title\",\"Please enter your job title\",{\"_61\":1673,\"_274\":4410},\"Please enter your company name\",{\"_61\":4412,\"_274\":4413},\"Website URL\",\"Please enter your website URL\",{\"_61\":4415,\"_274\":4416,\"_3068\":4417},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_61\":4419,\"_274\":4420,\"_3074\":4421},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3076\":1332,\"_3077\":4422,\"_3079\":4423,\"_3081\":4424,\"_3083\":4425,\"_3085\":4426},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_61\":4428,\"_274\":4429,\"_3074\":4430},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3076\":1332,\"_3092\":4431,\"_3094\":4432,\"_3096\":4433,\"_3098\":4434,\"_3100\":4435},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_61\":4437},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1093\":4439,\"_344\":4440,\"_3109\":4441,\"_3111\":4442,\"_462\":4443},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_385\":4445},\"Go to Shopify.com\",{\"_344\":4447},\"This is a private event.\",{\"_3105\":4449},{\"_1093\":4439,\"_3123\":4450,\"_3125\":4451,\"_344\":4452,\"_3128\":4453,\"_3130\":4454,\"_462\":4443},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3105\":4456,\"_3136\":4459},{\"_1093\":4457,\"_462\":4458},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1093\":4460,\"_462\":4461,\"_3140\":3141},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3105\":4463},{\"_1093\":4464,\"_3146\":3838},\"Thank you for your interest in this resource\",{\"_61\":4466,\"_3151\":4467},\"Submit\",\"Submitting...\",{\"_3040\":4395,\"_3042\":4396,\"_22\":4469,\"_429\":4470,\"_3050\":4471,\"_342\":4472,\"_1059\":4473,\"_3060\":4474,\"_3161\":4475,\"_3228\":4510,\"_3102\":4514,\"_3263\":4516,\"_3268\":4519,\"_3272\":4522,\"_3276\":4525,\"_3297\":4537,\"_3299\":4538,\"_3303\":4541,\"_269\":4544,\"_3310\":4546,\"_3327\":4561},{\"_61\":4398,\"_274\":4399},{\"_61\":4401,\"_274\":4402},{\"_61\":4404,\"_274\":4405},{\"_61\":4407,\"_274\":4408},{\"_61\":1673,\"_274\":4410},{\"_61\":4412,\"_274\":4413},{\"_61\":4476,\"_274\":4477,\"_3074\":4478},\"Industry\",\"Please select your industry\",{\"_3076\":1332,\"_3166\":4479,\"_3168\":4480,\"_3170\":4481,\"_3172\":4482,\"_3174\":4483,\"_3176\":4484,\"_3178\":4485,\"_3180\":4486,\"_3182\":4487,\"_3184\":4488,\"_3186\":4489,\"_3188\":4490,\"_3190\":4491,\"_3192\":4492,\"_3194\":4493,\"_3196\":4494,\"_3198\":4495,\"_3200\":4496,\"_3202\":4497,\"_3204\":4498,\"_3206\":4499,\"_3208\":4500,\"_3210\":4501,\"_3212\":4502,\"_3214\":4503,\"_3216\":4504,\"_3218\":4505,\"_3220\":4506,\"_3222\":4507,\"_3224\":4508,\"_3226\":4509},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_61\":4511,\"_274\":4512,\"_3074\":4513},\"Current POS solution\",\"Please select your current POS solution\",{\"_3076\":1332,\"_3233\":3234,\"_3235\":3236,\"_3237\":3238,\"_3239\":3240,\"_3241\":3242,\"_3243\":3244,\"_3245\":3246,\"_3247\":3248,\"_3226\":4509,\"_3249\":3250,\"_3251\":3252,\"_3253\":3254,\"_3255\":3256,\"_3257\":3258,\"_3259\":3260},{\"_61\":4437,\"_375\":4515},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3074\":4517},{\"_3076\":1332,\"_3266\":4518},\"Less than $250,000\",{\"_61\":4520,\"_274\":4521},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_61\":4523,\"_274\":4524},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_61\":4526,\"_274\":4527,\"_3074\":4528},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3076\":1332,\"_3281\":4529,\"_3283\":4530,\"_3285\":4531,\"_3287\":4532,\"_3289\":4533,\"_3291\":4534,\"_3293\":4535,\"_3295\":4536},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_61\":4407,\"_274\":4408},{\"_61\":4539,\"_274\":4540},\"City\",\"Please enter your city\",{\"_61\":4542,\"_274\":4543},\"State\",\"Please select your state\",{\"_61\":1331,\"_274\":4545,\"_3309\":1332},\"Please select your country\",{\"_61\":4547,\"_3313\":4548,\"_3074\":4549,\"_3325\":4559,\"_274\":4560},\"Please indicate dietary restriction/food allergy\",\"Optional\",[4550,4551,4552,4553,4554,4555,4556,4557,4558,4559],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"Please enter your dietary restrictions\",{\"_61\":4562,\"_3313\":4548,\"_3074\":4563,\"_3325\":4559,\"_274\":4568},\"Please let us know if you have any accessibility requirements\",[4564,4565,4566,4567,4559],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",{\"_3481\":4570,\"_2064\":4636,\"_3541\":4675,\"_2546\":4714},{\"_2703\":4571,\"_2709\":4610},{\"_4572\":4573},\"clusters\",[4574,4578,4582,4586,4590,4594,4598,4602,4606],{\"_4575\":584,\"_1093\":4576,\"_3373\":4577},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_4575\":4579,\"_1093\":4580,\"_3373\":4581},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_4575\":4583,\"_1093\":4584,\"_3373\":4585},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_4575\":4587,\"_1093\":4588,\"_3373\":4589},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_4575\":4591,\"_1093\":4592,\"_3373\":4593},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_4575\":4595,\"_1093\":4596,\"_3373\":4597},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_4575\":4599,\"_1093\":4600,\"_3373\":4601},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_4575\":4603,\"_1093\":4604,\"_3373\":4605},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_4575\":4607,\"_1093\":4608,\"_3373\":4609},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_4572\":4611},[4612,4615,4617,4619,4622,4624,4627,4630,4633],{\"_4575\":584,\"_1093\":4613,\"_3373\":4614},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_4575\":4579,\"_1093\":3754,\"_3373\":4616},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_4575\":4583,\"_1093\":4618,\"_3373\":4585},\"HEY, THAT'S A GREAT IDEA!\",{\"_4575\":4587,\"_1093\":4620,\"_3373\":4621},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_4575\":4591,\"_1093\":4623,\"_3373\":4593},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_4575\":4595,\"_1093\":4625,\"_3373\":4626},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_4575\":4599,\"_1093\":4628,\"_3373\":4629},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_4575\":4603,\"_1093\":4631,\"_3373\":4632},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_4575\":4607,\"_1093\":4634,\"_3373\":4635},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2703\":4637,\"_2709\":4656},{\"_4572\":4638},[4639,4641,4643,4644,4646,4648,4650,4652,4654],{\"_4575\":584,\"_3399\":4640,\"_3401\":3686},\"Start your dropshipping business today.\",{\"_4575\":4579,\"_3399\":4642,\"_3401\":3686},\"Build your dream business today.\",{\"_4575\":4583,\"_3399\":4642,\"_3401\":3686},{\"_4575\":4587,\"_3399\":4645,\"_3401\":955},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_4575\":4591,\"_3399\":4647,\"_3401\":3686},\"Create your online store today.\",{\"_4575\":4595,\"_3399\":4649,\"_3401\":3686},\"Start your side hustle today.\",{\"_4575\":4599,\"_3399\":4651,\"_3401\":3686},\"Start your online store today.\",{\"_4575\":4603,\"_3399\":4653,\"_3401\":3686},\"Try Shopify’s marketing tools today.\",{\"_4575\":4607,\"_3399\":4655,\"_3401\":955},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_4572\":4657},[4658,4660,4662,4665,4666,4668,4670,4671,4673],{\"_4575\":584,\"_3399\":4659,\"_3401\":955},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_4575\":4579,\"_3399\":4661,\"_3401\":955},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_4575\":4583,\"_3399\":4663,\"_3401\":4664},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_4575\":4587,\"_3399\":4663,\"_3401\":4664},{\"_4575\":4591,\"_3399\":4667,\"_3401\":955},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_4575\":4595,\"_3399\":4669,\"_3401\":955},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_4575\":4599,\"_3399\":4661,\"_3401\":955},{\"_4575\":4603,\"_3399\":4672,\"_3401\":955},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_4575\":4607,\"_3399\":4674,\"_3401\":955},\"Move your business to Shopify.\",{\"_2703\":4676,\"_2709\":4695},{\"_4572\":4677},[4678,4680,4682,4683,4685,4687,4689,4691,4693],{\"_4575\":584,\"_385\":4679},\"Click here to start dropshipping with Shopify\",{\"_4575\":4579,\"_385\":4681},\"Click here to start your business with Shopify\",{\"_4575\":4583,\"_385\":4681},{\"_4575\":4587,\"_385\":4684},\"Click here to build your print on demand store\",{\"_4575\":4591,\"_385\":4686},\"Click here to build your online store with Shopify\",{\"_4575\":4595,\"_385\":4688},\"Click here to start your side hustle with Shopify\",{\"_4575\":4599,\"_385\":4690},\"Click here to start building your online store\",{\"_4575\":4603,\"_385\":4692},\"Click here to start marketing on Shopify\",{\"_4575\":4607,\"_385\":4694},\"Start your business with Shopify’s all-in-one platform\",{\"_4572\":4696},[4697,4699,4701,4702,4704,4706,4708,4710,4712],{\"_4575\":584,\"_385\":4698},\"🚀 Click here to launch your dropshipping store\",{\"_4575\":4579,\"_385\":4700},\"🚀 Click here to launch your business with Shopify\",{\"_4575\":4583,\"_385\":4700},{\"_4575\":4587,\"_385\":4703},\"🚀 Click here to launch your print on demand store\",{\"_4575\":4591,\"_385\":4705},\"🚀 Click here to launch your store with Shopify\",{\"_4575\":4595,\"_385\":4707},\"🚀 Click here to launch your side hustle\",{\"_4575\":4599,\"_385\":4709},\"🚀 Click here to launch your store\",{\"_4575\":4603,\"_385\":4711},\"🚀 Click here to launch your next marketing campaign\",{\"_4575\":4607,\"_385\":4713},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2548\":4715,\"_2551\":4719,\"_2554\":4723,\"_2557\":4727,\"_2560\":4731,\"_2563\":4735,\"_2565\":4739,\"_2568\":4743,\"_2571\":4747,\"_2574\":4751,\"_2577\":4755,\"_2579\":4758,\"_2582\":4762,\"_2584\":4765,\"_2587\":4769,\"_2590\":4773,\"_2593\":4777,\"_2596\":4781,\"_2599\":4785,\"_2602\":4789,\"_2605\":4793,\"_2608\":4797,\"_2610\":4800,\"_2613\":4804,\"_2616\":4808,\"_2619\":4812,\"_2622\":4816,\"_2625\":4820,\"_2627\":4822,\"_2630\":4826,\"_2632\":4829,\"_2635\":4833,\"_2638\":4837,\"_2641\":4841,\"_2644\":4845,\"_2647\":4849,\"_2650\":4853,\"_2652\":4856,\"_2655\":4860,\"_2658\":4864,\"_2661\":4866,\"_2664\":4870},{\"_1093\":4716,\"_3373\":4717,\"_3379\":4718},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1093\":4720,\"_3373\":4721,\"_3379\":4722},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1093\":4724,\"_3373\":4725,\"_3379\":4726},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1093\":4728,\"_3373\":4729,\"_3379\":4730},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1093\":4732,\"_3373\":4733,\"_3379\":4734},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1093\":4736,\"_3373\":4737,\"_3379\":4738},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1093\":4740,\"_3373\":4741,\"_3379\":4742},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1093\":4744,\"_3373\":4745,\"_3379\":4746},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1093\":4748,\"_3373\":4749,\"_3379\":4750},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1093\":4752,\"_3373\":4753,\"_3379\":4754},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1093\":4756,\"_3373\":4757,\"_3379\":4754},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1093\":4759,\"_3373\":4760,\"_3379\":4761},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1093\":4763,\"_3373\":4764,\"_3379\":4761},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1093\":4766,\"_3373\":4767,\"_3379\":4768},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1093\":4770,\"_3373\":4771,\"_3379\":4772},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1093\":4774,\"_3373\":4775,\"_3379\":4776},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1093\":4778,\"_3373\":4779,\"_3379\":4780},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1093\":4782,\"_3373\":4783,\"_3379\":4784},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1093\":4786,\"_3373\":4787,\"_3379\":4788},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1093\":4790,\"_3373\":4791,\"_3379\":4792},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1093\":4794,\"_3373\":4795,\"_3379\":4796},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1093\":4798,\"_3373\":4799,\"_3379\":4796},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1093\":4801,\"_3373\":4802,\"_3379\":4803},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1093\":4805,\"_3373\":4806,\"_3379\":4807},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1093\":4809,\"_3373\":4810,\"_3379\":4811},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1093\":4813,\"_3373\":4814,\"_3379\":4815},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1093\":4817,\"_3373\":4818,\"_3379\":4819},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1093\":4821,\"_3373\":4818,\"_3379\":4819},\"Increase average order values with the Shopify Bundles app\",{\"_1093\":4823,\"_3373\":4824,\"_3379\":4825},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1093\":4827,\"_3373\":4828,\"_3379\":4825},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1093\":4830,\"_3373\":4831,\"_3379\":4832},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1093\":4834,\"_3373\":4835,\"_3379\":4836},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1093\":4838,\"_3373\":4839,\"_3379\":4840},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1093\":4842,\"_3373\":4843,\"_3379\":4844},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1093\":4846,\"_3373\":4847,\"_3379\":4848},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1093\":4850,\"_3373\":4851,\"_3379\":4852},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1093\":4854,\"_3373\":4855,\"_3379\":4852},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1093\":4857,\"_3373\":4858,\"_3379\":4859},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1093\":4861,\"_3373\":4862,\"_3379\":4863},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1093\":3725,\"_3373\":4865,\"_3379\":3727},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1093\":4867,\"_3373\":4868,\"_3379\":4869},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1093\":4871,\"_3373\":4872,\"_3379\":4873},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",{\"_2048\":4875},{\"_2050\":2051,\"_2052\":2053,\"_2054\":2055,\"_2056\":4876,\"_2064\":4878},{\"_1974\":4877},{\"_153\":2059},{\"_2066\":4879},{\"_153\":2068},\"minervaUser\",{\"_4882\":4883,\"_4884\":4885,\"_4886\":4887,\"_4888\":4889,\"_4890\":1754,\"_4891\":4892,\"_4893\":1795,\"_4894\":4895,\"_4896\":4897,\"_4898\":4899,\"_4903\":4904,\"_4906\":1795,\"_4907\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_4900\":1793,\"_1753\":1754,\"_4901\":4902},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[4905],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->